Content is defined as anything and everything you feel like putting in your website. It could be a poem, an article or your high school prom photo – as long as it’s in your domain, its content.
What every online entrepreneur understands early on is that not all content is good content. Your goal is to present something useful and engaging to your readers – which means that you need to think of super-uber-cool IDEAS regarding what topics to write.
Why do we usually need good topics?
Good content typically has several properties: unique, useful, well written and containing the necessary keywords for the sake of SEO. With all these elements in place, business owners will find themselves reaping the following rewards:
- Makes you Stand Out – to be honest, completely unique content is no longer possible. Unless you’ve got your own research facility, there will always be similar information online. However, these data are often scattered throughout different content. Your goal is to gather this information together, compile them into a single thought, derive conclusions and create something through it. This is now your unique content that will make you stand out from the rest.
- Seen as Useful – good content means good information – something that your readers can actually use in the real world setting. If you are able to deliver informative content every time, this will help build your reputation, making you the official “expert” when it comes to the niche. Needless to say, this will ensure that visitors will come back to you each time.
- SEO Friendly – of course, don’t forget the fact that unique and quality content also contributes to the SEO efforts of your website. Quality content usually means that the keywords are seamlessly woven into it, making it completely natural. Search engines usually find this more attention-worthy compared to keyword-filled articles.
Finding Unique Content for your Websites
Sooner or later, you’d find yourself losing content ideas for your website. It can be frustrating, especially if you’ve got lots of visitors expecting something from you. Fortunately, there are lots of ways to get creative once your basic supply runs dry. Following are the top 8 techniques you might be able to use:
1 – Google Search
The first stop is usually Google. Try typing a single word of your keyword on the search engine and wait for the drop down list of suggestions. This would show you what people have been searching for that could be linked to your keywords. Take note of these suggestions as this could be your next topic. If there’s nothing worth using however, you can try typing your keywords and pressing enter. Google will lead you to the search results page and offer other searches related to your keyword. This list can also spark some idea into you.
2 – Yahoo Answers
Yahoo Answers is a community that allows users to ask questions and be answered by other people within the group. It’s a wonderful place to scout considering how specific some questions are. You can try compiling them together and providing specific answers to personal queries.
3 – Ask your Customers
This actually comes with the added benefit of engaging your clients. By asking your customers about what topic they want next, you’d get something unique to discuss while making them part of the conversation. Needless to say, this increases your standing for the clients.
4 – Blogs and Forums
Another good place for scouting is blogs and forums, specifically the latter. Like Yahoo Answers, you’d find that forums are ripe with interesting topics.
5 – The News
Are there new developments in your niche that the readers could definitely use? Be the first to provide information about it, putting in your own assessment of the news and how it would affect the industry in general.
6 – Adwords Keyword Tool
Google offers a free keyword tool which could help you find the less searched words online. Use these keywords as possible bases for your next content. This could be your time to shine, allowing you to concentrate on these keywords and become a top ranker for them.
7 – LinkedIn and other Groups
Join Facebook groups and LinkedIn networks where market leaders happen to be members of. If there is anything new in the industry, your peers would definitely be one of the first few to know. You can also read discussions in these groups, allowing you to form conclusions, get access to invaluable data and eventually create unique content.
8 – Be Alert
You never really know when a good topic comes up and bops you on the head. Should this happen, its best to always type it down so that you can look it over again and expand on the idea. Keep a pen and paper handy but since this is the age of the mobile phones, just try saving an SMS in your draft folder.
Note that although it’s important to always churn out unique content, that doesn’t mean you have to feature them only once. It’s impossible to get a thousand likes with just one posting so don’t be afraid to re-blog whatever content you have. Post the link several times in Facebook or Twitter in order to maximize your responses.
It would also help to reinvent your content into several types. Remember: articles are not the only content you can create. There are images, infographics, music, videos, presentations and more. You have the option of repackaging your best selling content and posting them somewhere else online. For example, you can create a video and post it in YouTube or make an infographic and have it placed in pinterest.
To wrap it up – inspiration can be literally found anywhere as long as you open up yourself for it. What you need to keep in mind is that new ideas usually spring up from old ones. Hence, don’t be afraid to do a little digging, reading through old information and comparing them with the new ones you have today. It might take a little work but you can be sure it will be worth it in the long run. Get out and look for inspiration! =)