Bring Your Own Brand: March 21, 2013

Be part of this rare and unique event that will not leave you bored listening to marketing lectures, but would instead allow you to become part of a digital marketing interactive workshop.



“Bring Your Own Brand” (BYOB) is a digital marketing strategy planning, creation and consultation workshop that allows participants to create a digital marketing plan, consult it with subject matter experts and end the day having a complete Digital Marketing Framework that can be applied to your own brand.

The Bring Your Own Brand interactive workshop will be held on March 21, 2013 at the AIM ACCEED Conference Center, Jesus V. Del Rosario Foundation Building, Benavidez cor. Trasierra Sts. Legaspi Village, Makati City. This is a whole day event that will start at 9:00am and end at 6:00pm.

Since the event is ideal for those who have an existing business brand, it is recommended for online entrepreneurs and company managers handling digital marketing planning and execution. It is an event highly recommended for Brand or Product Managers, Sales Managers, Digital Directors, Marketing Officers, CMOs and Marketing and Sales Management Practitioners.

Bring Your Own Brand interactive workshop is an event by CDM Boost in partnership with the Philippine Association of National Advertisers (PANA).

What participants can learn in the workshop?

Participants who have online businesses or handling their company’s digital marketing planning and execution can bring their own ‘brand’ and existing marketing briefs if any and consult with Digital Strategists who will be present in the session. The experts can help create a Digital Marketing Framework that can be applied to the brand.

Participants of BYOB can learn step by step marketing strategies in creating a Digital Marketing Framework that is specifically suited to their brand. It involves creating a digital profile of target audience, determining and preparing the appropriate marketing plan for the target market, choosing the ideal digital marketing mix, and then choosing the Key Performance Indicators that can help compute possible return of investment.

Every brand or business is different, from the product to the target market. That’s why every digital marketing strategy for every brand is also different and should be planned according to the specific target audience. This workshop provides a huge advantage for marketing managers to consult their marketing briefs with industry experts. Having the input of an expert ensures a much higher probability that the marketing strategy will be effective.

Who are the Digital Marketing Experts who will be present in the session?

Nothing’s more exciting than getting to meet and consult with industry experts who come from different sectors of the digital marketing industry. Each one of them is an expert in his or her own field. The experts include Leah Besa, Digital Media Head of Smart Communications; Coni Cruz, Digital Strategy Manager of Henderson Blake; Carlo Ople, Managing Director of Digit; Carlos Palma, Executive Director of Havas; TJ Paran, Group CEO of Hot Air Balloon; Ria Tangco, Business Director of ASPAC Advertising; Jonat Joson, Executive Director of Havas Media Ortega; and Mike Constantino, Digital Solutions Manager of Yahoo! Philippines.

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Paul Agabin is the Founder and CEO of Wooka Interactive. He is an internet marketer based in the Philippines which deals with varied topics such as local industry news, seo strategies, content marketing, inbound marketing, social media management, website reviews, and the like. You can contact him at 0917-5069839.

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