CDM Bootcamp: Effective eMail Marketing – May 15, 2013

This coming May 15, Filipino online entrepreneurs have something to look forward to. Considering how fast the internet marketing platform is changing in the Philippines, it’s always a good idea to get advices from the best in the field. This is especially true since the digital media is becoming saturated with competition, making it doubly important for ecommerce owners to stay ahead of the game.

This is exactly what CDM offers through their BootCamp: Effective Email Marketing. It’s going to be a half-day event starting from 1:30 PM to 7 PM, involving discussions, activities and lectures about the digital marketing situation in the Philippines.


Who’s Going to be There?bootcamp-effective-email-marketing

  • Lawrence Villegas is a Digital and CRM Strategy Consultant. He’s also an entrepreneur and currently heads Team Planu Inc. Prior to this, Villegas held a variety of positions including Director for Digital CRM for Arc Woldwide Philippines Co. Inc and Directors for Digital CRM for Leo Burnett Manila. He has managed to work with some of the top companies today such as McDonalds, Marlboro, Havaianas and Coke, providing consultancy and digital development.
  • Jennifer Marquet currently heads CashCashPinoy and is an eCRM Director. She has 8-years of experience in the industry and is a former CRM Data Miner. Her knowledge about global e-Commerce strategies is only compounded by her in-depth information about the Filipino and Asian market. She also holds a degree from Pierre Mendes France University on Statistics Analysis.


What’s the Discussion About?

The bootcamp will tackle practically all the bases of internet marketing today, providing concrete information on how to generate leads, close sales and create better conversion rates through email marketing.

More specifically, the lecture will touch in-depth information about online promotions and the different tools that can offer excellent results for the online marketer. The speakers will also talk about building an effective database and designing the right content/images for email marketing. Participants will also get some inside information regarding connections between social media sites and emails and how to use them correctly for your benefit. Email analytics is also thrown in the mix which should make it easier for digital marketers to track their progress and find out if any of their strategies are actually working.


Where and When will it be Held?

The Bootcamp is set for Wednesday – May 15 at Makati’s Asian Institute of Management.


How Much is It?

The regular rate is P5,900 per head. However, individuals who manage to bring a colleague or friend with them can slash off P2,000 from the purchase price. That means paying P3,900 for each person. As for solo participants who get there early, they only need to pay P4,900.
Who Should Go?

The discussions in the boot camp sound promising especially with the presence of experts in the field. Although everyone is welcome to attend, the event should benefit Product Manager, Marketing Officers, Sales Management Practitioners, CMOs and anyone else interested in boosting their online presence.

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Paul Agabin is the Founder and CEO of Wooka Interactive. He is an internet marketer based in the Philippines which deals with varied topics such as local industry news, seo strategies, content marketing, inbound marketing, social media management, website reviews, and the like. You can contact him at 0917-5069839.

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