Any kind of digital marketing plan will not be successful without proper monitoring and tracking. It is important to measure the progress of every aspect of a marketing plan to know whether the online target market is actually responding to it. In order to do this, the right online measuring tools are necessary. But how is it done properly and what kind of measuring tools will work?
CDM Bootcamp partners with MORES Engage to present Digital Marketing Analytics 101, a lecture on how to combine different metrics in order to measure return of investment.
Digital Marketing Analytics 101 will be held on March 22, 2013 from 2:00 pm to 7:00 pm at the AIM Conference Center located at Jesus V. Del Rosario Foundation Building, Benavidez cor. Trasierra Sts. Legaspi Village, Makati City. This event aims to teach organizations who want to invest in digital marketing how they can properly monitor the progress of the implemented Digital Marketing plan and measure their return of investment.
This event is open to all online entrepreneurs, marketing employees responsible for digital marketing planning and execution or anyone interested in Digital Marketing. It is highly recommended for people having the position of Brand/Product Managers, Digital Directors, CMOs, Sales Managers, Marketing and Sales Management Practitioners, Assistant Brand Managers, Marketing Officers and Category Managers. Learning this special skill will help them properly analyze whether their Digital Marketing plan is actually working, if there’s a need to change it, when to actually change it, whether it is trending, and most importantly measure the return of investment.
Things to learn during the talk
The lecturers of this talk will present an overview of digital marketing analytics, its key concepts, data plan and key performance indicators (KPI). Learn how to set objectives as well as data plan for Digital Marketing. Learn how to measure the different channels such as online ads, social media, search, mobile and websites. Attendees will specifically learn about search marketing analytics, website metrics, mobile marketing metrics, email marketing and social media marketing metrics. Learn the tools of the trade and technique of combining all these metrics in order to measure the return of investment.
Who are the speakers of the event?
The event will be graced by three beautiful ladies who hold top positions in the Digital Marketing industry. The three speakers are:
Leah Besa-Jimenez, Group Head – Digital Media of Smart Communications, Inc. She has been doing marketing, CRM and Digital for more than 17 years. Her specializations include Strategic Brand Planning, Customer Relationship Marketing focusing on Loyalty & Retention, Through-the-line Communications, Data Analytics and Datawarehousing.
Peach Natividad, Head of Digital Planning and Analytics of Tribal DDB Philippine. She is an expert in digital and internet marketing, Search engine optimization (SEO), media planning, Pay-per-click (PPC), social media, CRM and advertising.
Rezza Custodio, Vice President for External Affairs at TeamPlanu Inc. She is known as the think-tank of strategic and innovative marketing ideas. She has a passion for social media and digital marketing. Her specialization includes the formulation of communication and marketing strategies, marketing services and sales forecasting.