DigitalFIlipino eCommerce Summit Cebu: March 23, 2013

The ecommerce industry’s long wait is finally over. On the 23rd of March 2013 – Saturday, participants from all over the country will be coming together to celebrate the fourth year of the DigitalFilipino E-Commerce Summit. This will be a one-day event that will focus on the industry’s strategies, aiming to boost more people to maximize their potentials.

ecommerce summit

ecommerce summit

Grab your seat today by registering at to take part in this glorious event.

For a very reasonable price of one thousand five hundred pesos (P1500) for the summit’s fee, you will get free lunch, a conference shirt, and kit.

Club members will also get access to our password-protected live-stream as the summit happens in various parts of the country this year. However, this is also subject to bandwidth quality availability at various summit destinations.

Free conference pass to DigitalFilipino Club members are applicable for:
Individual members (can attend but slot is not transferable)
SME members (2 representative)
Corporate members (3 representatives)

Participants can expect a very interactive and engaging gathering that will allow them to rub elbows with the country’s top players in the ecommerce industry. The program details include:

I. State of E-Commerce and Digital Marketing in the Philippines
(Speaker: Jack Madrid, Country Manager, Philippines)

A presentation on how e-commerce and digital marketing is growing in the Philippines.

II. Developing an E-Commerce Measurement Framework
(Speaker: Dr. Nick Fontanilla, Market Research Analyst)

Dr. Fontanilla will impart an e-commerce measurement framework that encourages industry players and Internet citizens to contribute and further develop. Remember that DigitalFilipino supports this and would like this to become the reality of the industry.

The presentation aims to provide an accurate projection of the country’s ecommerce growth.

Why is this important? One of the industry’s main obstacles is the absence of concise information that will allow industry players to accurately plot the sector’s growth and development. The idea of sales being generated by traditional businesses such as hotels and restaurants should be considered when plotting reports in the ecommerce’s growth for the country is also debatable.
III. Data Privacy and E-Commerce: What every Merchant Needs to Know
Speaker: Atty. JJ Disini, Professor, UP College of Law

IV. Lessons in E-Commerce Marketing: What will work in 2013?
Speaker: Mannix Pabalan, Digital Strategist, Hashtag Digital, Inc.

The speaker, Mannix Pabalan is a digital strategist who will share will share “challenger” approaches that can get an online or offline business be noticed. He also started Hashtag Digital Inc. switching from the dotcom start-up world to running his own digital agency business.

Communicating your message across to your target demographic becomes more challenging than ever with the increasing number of IM initiatives from e-commerce sites and traditional brands that are campaigning online. Mannix, shall give practical pointers on what e-commerce marketing techniques can work this 2013 with his experience in helping dotcoms in their early days such as AyosDito and Lazada.

V. Freelancers Thriving: Online Jobs Growth
Speaker: Chris Ducker, Digital Entrepreneur

An increasing number of the country’s population have now taken refuge in working from home by taking projects from various clients – both locally and around the globe. Chris Ducker, will share his experience and insight in this matter while also providing practical tips on how Filipinos can compete more effectively in getting job online.

The speaker has been in the Online Jobs Industry for many years now, helping multiple clients with their goals to find people that can meet their needs while giving numerous virtual jobs to Filipinos.

VI. Using Community, Content, and Conversation to Drive E-Commerce Sales
Speaker: Randolph Novino,

VII. E-Commerce Movers and Shakers, Business, Search, and Social Models for 2013
Speaker: Janette Toral, Site Owner,

Janette Toral, an e-commerce and social media specialist and the site owner of will share information on the players influencing the developments in this space while also discussing global e-commerce developments where participants can take inspiration and insights from. We need new business models if we want the e-commerce industry to move forward in the country. And industry players are expected to take 2013 aggressively determined for market domination.

VI. Lessons Learned in Running an Online Store

VII. Lessons Learned in Building an Online Identity

VIII. E-Commerce and Customer Service: Meeting the Multi-Channel Demand

IX. Getting your Start-Up Running and Attractive to Investors

X. E-Commerce and Logistics: Will We Improve this 2013

XI. Lessons Learned in the Special and Daily Deals Market

XII. DigitalFilipino E-Commerce Boot Camp Project Presentations – Pitching Session

One thing to keep in mind throughout the summit is to expect the possibility of the speakers and topics to change as it moves to various locations to keep the conference spontaneous and progressive.
Register today to confirm your seat(s)!

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Paul Agabin is the Founder and CEO of Wooka Interactive. He is an internet marketer based in the Philippines which deals with varied topics such as local industry news, seo strategies, content marketing, inbound marketing, social media management, website reviews, and the like. You can contact him at 0917-5069839.

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