For aspiring PPC marketers in the Philippines, I’m excited to announce that there will be an upcoming Google AdWords training. The event is sponsored by Wideout and will occur on May 28 and 29.
Wideout is actually one of the top online advertising firms today. The scope of their operation extends to Asia, Europe and North America which means that they are more than reliable when providing this lecture. Not only that but Wideout is also the only Google Analytics Certified Partner in the country.
What does the training offer?
The training tackles a lot of concerns about Google AdWords. According to the Course Outline, the training will start from the most basic topics including the definition of AdWords and how it contributes to internet marketing. From there, the speakers will move on to more complicated discussions such as the use of keywords, search advertising, tracking performance and AdWords editor.
During the training, participants should be able to learn proper manipulation of AdWords in order to get what they want. They should also start to understand the relationship between keywords and the target market. With this concept firmly in hand, participants would be able to arrange their marketing strategy to suit the needs of their niche.
There’s also the knowledge of enhanced campaigns and how they’re so much better than your run-of-the-mill promotional efforts. The training will involve step by step procedures of how to upgrade to enhanced campaigns and the next steps to maintain a profitable position in the market.
Since it’s a two-day training period, there’s no question that the AdWords event will touch a lot of subjects. For those who are also present during the Analytics event, they should be able to catch the correlation between the two.
Where will it be held?
The event will be held at Meridian International College, McKinley Hill, Fort Bonifacio, Taguig City. It will start at exactly 9AM and end at 5PM although registration is already opened at 8AM.
Who should come?
The Google AdWords training is open for anyone remotely interested in PPC advertising/marketing. The training should provide them with excellent insight about proper website promotion through ppc advertising. This should prove beneficial for website owners, company digital marketers and professional internet marketers.
Note that the Google AdWords training is the 2nd event Wideout is hosting this May. They’re also conducting a Google Analytics training which will happen before the AdWords. Those who want to get the most out of ppc marketing should make sure that they sign up for both.
How much will it cost?
The cost for the event varies depending on the choices of the people going. By itself, the Google AdWords event will cost Php6,000. When taken together with the Google Analytics training however, the price becomes Phph13,000. Note that the Analytics lecture is worth Php9,000 by itself.
Google Engage Agencies get a special discount for participation. The Analytics will be reduced by 70% while the AdWords can be completely free provided the individual passed the AdWords GCP Certification, preferably 3 weeks after the exercise.
Upon sign up, individuals are entitled to lunch, snacks, certificate of completion, course handbooks and materials.