Online marketing or e-commerce has become such a global phenomenon that even Filipinos have joined the bandwagon and have opened its doors to the industry. Although this might not be that much of a surprise, as Asians, and the Filipino people in particular, are the ones who are one of the most active races over the internet, the concept of using peerless or online trade might seem a little bit too farfetched for some.
But, here we are, living in the future, with more and more people turning to the World Wide Web in seeking out their fortunes. As such, they’d need a collective group to guide and help them throughout the process and the events they’ll encounter as they go about their online journey.
The Digital Commerce Association of the Philippines is a privately-owned, non-profit, non-stock organization for the benefit of all Filipino online entrepreneurs and merchants. The group’s aim is to make the Filipino online merchants competitive against the bigger fish around the global online market.
It sounds like a grand dream, but it’s a dream that the association tries to fulfill, little by little. Holding seminars, trade events, expos, and the like, the association helps move the industry forward by keeping its members up to date with the latest news, trends, and ideas used in global online marketing.
The Digital Commerce Association of the Philippines has members ranging from small businesses to big, homegrown brands. Some of their members include online shopping hubs like Multiply and Divisoria.com; group buying sites like Ensogo, Yugadeals, and Cash Cash Pinoy; popular technology and gadget blogs Yugatech and Tech Cellar; Online payment processors Dragonpay and Asiapay; the highly successful local version of eBay.com, Sulit.com.ph; the Classified Ads of the Philippines; door-to-door pick-up and delivery service Xend Solutions, and many more.
Members are given free access to exclusive seminars and events that happen all throughout the year, in prestigious hotels around the metro. These events are often hosted by well-known online entrepreneurs and teachers from all over the world, with topics ranging from Search Engine Optimization to dealing with fraudulent and bogus buyers.
Of course, a non-profit and non-stock organization such as this will still need to garner money for their events, which is why gaining membership to their association requires a fee. Membership is divided into two categories: the regular membership for local brands and businesses that have been operating online for at least a year, and the associate membership for individuals, such as local online business owners, who have had at least one year of professional experience in handling an online business.
The annual membership fee is 12,000 PhP for the regulars, while it is 6,000 PhP for the associates.