Guest Post By: Loren Maluenda (From Regus)
The Philippines’ booming markets have created great business opportunities this year for those who aspire to make it big in the entrepreneurial world. One could easily predict that in the coming months, the number of online marketing followers will rise, as the adoption of digital marketing best practices will provide participating Filipino SMEs with a huge advantage.
Image by Michael Jastremski (http://openphoto.net/gallery/image/view/26935)
Whoever is struggling, though, will never falter. With online marketing trends this 2014, every business-minded Juan dela Cruz has the chance of success.
The Growth of Mobile Usage
People are starting to leave their desktops for smartphones and tablets, and it’s no secret to all of us. Even in this country where some survive in selling the famous “balut” (duck embryo), one can say that mobile usage has grown. However, it can be a bit challenging for business owners since the vast majority of mobile phones most Filipinos use are the basic units. This limits business penetration, but not in the long term. In fact, PH will transform into a mobile-first country by the last quarter of this year. This may be later in 2014, but it doesn’t mean you shouldn’t start now.
Social Media’s Popularity in PH
As of January 2014, 35% of the total Philippine population are social media users, with 62% using apps on their phones and 29% using location-based services. The statistics is surprising, actually, but this poses as a big advantage for SMEs to increase their visibility on the web. If you are not into social media yet, this year is the perfect time to do it. However, don’t limit yourself to Facebook and Twitter. Pinterest, Google+ and Instagram are also surging social media sites that can help boost your branding. When used correctly, you are likely to benefit from more customer visits and sales conversion.
When Video Marketing Strikes
We all know that persuasive content can do so much to lure in customers, but videos can convey messages more powerful than mere write-ups. Some services are now also accessible for marketers want to advertise their products or services through a video. The best thing about video marketing is that it caters to both desktop and mobile users, which can be advantageous to entrepreneurs, big and small.
Location-Based Marketing May Be Good for You
Considered as another dominating trend in 2014, location-based marketing uses GPS technology to deliver content that is tailored to a company’s geographical location. This medium will go straight to the device of a potential customer, allowing him to know the services you offer and your location. Some applications that are considered helpful include Ban.jo, Path and Foursquare.
Re-Targeting: Don’t Lose Hope!
People who have visited a site for the first time do not become customers straight away. This is what re-targeting aims to do. The scheme helps marketers target consumers who have visited their sites but failed to convert. This is done by placing their products and services on websites they may visit next. Remember, visits that have not been converted into sales can still be done by targeting them again.
2014 is the “Year of the Horse”. Would you take a good leap just to reach out to your prospective buyers? Or would you rather race with your competitors and stick to traditional advertising? Whatever it is that you choose to incorporate in your entrepreneurial endeavour, ensure that you won't be regretting your decisions. This is the digital age, and I think it's about time for all Juans to embrace the glories of the world of the web, and these include getting a virtual office for your business operations.