Pinoy Money Talk is currently one of the top websites today that have managed to strongly entrench itself in online Filipinos. Not really surprising considering the scope of this particular website.
The name itself should provide some insight on the website and how it manages to serve multitudes of people. The domain caters to practically everyone who wants to make some money through the internet. Also dubbed as PMT, it is home to more than 27,000 individuals, each one contributing to business discussions within the domain. The website doesn’t stop with discussing businesses however. Information regarding banking, investing and trading are also swapped within members, allowing them to mutually benefit from each other’s knowledge and eventually start earning online.
The domain enjoys good traffic according to different tracking websites, Pinoy Money Talk obtains roughly 800,000 visitors per month. It is worth around $22,000 and ranks at the 324th spot in the overall Philippine market. Their SEO efforts aren’t bad either with the website ranking mostly for keywords Philippine stocks, mutual funds and other financial-related keywords within the PH market. The site it most often visited by females within the 25 to 34 range and are all college educated seeking more information about money earning opportunities online.
The marketing approaches employed by Pinoy Money Talk are fairly extensive, possibly from the fact that they’ve been online as early as 2005. The domain has expanded to multiple marketing endeavours including having a Facebook page boasting of more than 10,000 fans. This is definitely an advantage over other Filipino websites today that are just learning the perks of social media.
Possibly one of the biggest reasons for the marketing success of this website is the fact that they’ve gotten into one of the most interesting niches. A website that makes it easier for Pinoy’s to earn money will always sell, regardless of the circumstances. They also utilize blog marketing with more than 1,400 posts coming from multiple contributors. A Facebook landing page, an active forum and even offline events have also contributed to their success.
Website branding has also been a success with PMT defining itself as one of the leading sources for information – not just for its members. In fact, the media has been citing the domain for different reports that only succeeds in improving its brand among Filipinos.
Technical Pros and Cons
Considering the different forays of PMT for online marketing and how successful it has been, it’s fairly hard to find an area that needs improvement. If anything, the company has managed to hit all the important spots of internet marketing.
Web owners can really learn a lot from Pinoy Money Talk when it comes to branding. What they did is attract a community of well-learned individuals when it comes to stocks and advertised themselves as the leading information source for moneymaking data. They’ve put most of their effort on branding their product – ensuring that they take the top spot among competitors. If you really want your online business to soar – branding is the way to go.