How to Develop Client Relationships Online

A lot of people tend to ask me a particular question: what is the best way to develop client relationships online?

I believe that such a query is only to be expected. After all, even though the web is filled with possibilities, it does have limits in terms of interaction options. Well, it would be difficult to pinpoint an “ultimate” approach to establishing and maintaining a positive customer opinion. It should be emphasized though, that a few sure-to-be-effective tricks are easy enough to accomplish for just about anyone. If you wish to learn about these techniques, all you have to do is read on.


The first trick to attaining better client relationships is simply to pay attention to the demand for personalization. However, making each transaction “personal” is not the same as allowing your clients to define and alter every aspect of your offering. Indeed, it would be enough to have various products or services that cater to different budgets and tastes. This way, you would not face the hassles of providing “fully customized” solutions and yet your customers would still perceive your company as “sufficiently flexible”. In a way, it would be safe to say that making clients happy is as simple as providing enough options.


Aside from being an advocate of “proper personalization”, I also believe that first impressions last. This means that your website should be as aesthetically impressive as possible. Moreover, grabbing the attention of would-be clients, even before the first transaction, also entails the need to feed their curiosity. In this sense, you should be ready to answer all questions that they might have in the fastest possible way, which means that you should not only present a detailed FAQ but should also have working contact options. Simply put, it is vital to prove to soon-to-be customers that you are competent.


If the second technique is to “immediately impress”, the third one pertains to the need to “follow up”. Specifically, you should make it a point to properly respond to queries. The term respond however, should never be synonymous with automated scripts. As I’ve learned through the years, most customers hate to be answered by a machine and thus are less likely to continuously transact with firms that rely on such a technology. On the other hand, by making each response truly “human”, companies gain the trust of their clients. Indeed, proving that you are willing to spend time and effort is crucial.


Attaining entrepreneurial success on the internet is often as simple as focusing on the right goals. As I’ve pointed out above, you should include three things in your “must-dos”: making your offerings personal enough, ensuring that you leave a great first impression, and answering questions without relying on automated responses. As many of my clients have realized firsthand, developing proper relationships on the web is far from impossible and is not even difficult. All in all, just like in any entrepreneurial endeavor, you should always think about your customers’ views and needs to know what is necessary for success.

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Paul Agabin is the Founder and CEO of Wooka Interactive. He is an internet marketer based in the Philippines which deals with varied topics such as local industry news, seo strategies, content marketing, inbound marketing, social media management, website reviews, and the like. You can contact him at 0917-5069839.

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