Top 10 Niches That Are Already Over-Saturated

If you are an affiliate marketer or online entrepreneur in the Philippines – then I’m sure you are always looking for a niche or a gap in the market that you can exploit. (For lack of a better term). Your goal is to generate profits. And the best way to do that is to find a product or service that has not yet been tapped, or at least over tapped.

This is not exactly a “to avoid” list. Rather think of it this way, if you are already in the business or set in putting up a related enterprise then you must recognize the area wherein you have a lot of competition. And find a way to make your business relevant and unique.


1.   SEO
There are plenty of search engine optimizers out there. Some of them are in house, some of them are freelance. The thing is, almost every aspect of SEO has already been filled.  And there is only so much providers that the market can handle.

You can distinguish yourself by providing the most updated SEO services in the market. For example, our team knows a lot of website owners and administrators who would jump for a Google Penguin run around. This is probably one of the more problematic aspects of SEO this 2013. This updated Google search algorithm, which is being adapted by other web browsers, can easily see thru the black hat techniques utilized by old school optimizers.

2.   Web Design
Nowadays web or blog design is so easy to do, that a newbie can put up a professional looking web page. In fact, there are even websites or software that will allow one to design a top of the line website for free. So why pay for the design? If someone has enough money to hire a professional, why hire a start up company?

If you want to distinguish yourself then you need to be a full service provider. This means every aspect of a website from conceptualization, maintenance, renovations, etc. You can start by showcasing your own website, making a few for free, and doing everything you possibly can to generate traffic for the same. Of course this is easier said than done, but nothing worthwhile is ever easy!

3.   Online Foreclosure Prevent Services
There are e-books, manuals, services, audits, and a combination or all of the above. The problem is, not only is the market saturated, but there are free information providers. So why pay for someone to prevent foreclosure if I can do it myself for free, and more effectively?

If you insist on this business, you need to actual experience saving a home from foreclosure. Then comply with the legal requirement of no prevention no fee. Now build a following via word of mouth and social network.

4.   Health Supplements Reselling
A freelance writer friend once told me, there is not a working day that goes by without him writing an article about health supplements. If you want to be successful here, you want to have something that is original. And the source of which you control, at least for the time being.

5.   Male Enhancement Reselling
One out of five males suffers from power failure. The problem is there are so many online male enhancement providers. And their product is limited to a few effective ones. The biggest concern of its target market are the side effects, especially the head ache after.

6.   Online Multi-Level-Marketing
MLM a.k.a. pyramiding a.k.a. networking. If possible don’t go into this kind of business. This is because of the negative rep it has, the potential lawsuit and jail time you may face, and the fact that there are so many MLM providers. If you really must, then concentrate on an effective product or service to go with your passive income opportunity.

7.   Online Forex
Internationally this is saturated, locally, not so much. The biggest problem here is that you need to build a Forex platform, or at least a system that is compatible with major platforms. Next you need to have actual experts who can show newbie the ropes. Last, you want a guru who can be your rallying point.

8.   Online Stock Market
You face the same problem here as an online Forex platform. On top of that you need to register or comply with regulations of the Securities and Exchange Commission. The good news is that it maybe internationally saturated, but the Philippine market could still use a few reliable and locally bred Stock exchange platforms.

9.   Credit Card Debt Relief Service
Almost everyone who owns a credit card runs into this kind of problem. More often than not the most effective can be given for free. The problem is, after the fact, or after you are already in default. If you plan to market yourself as an online credit card relief company you need to have at least one lawyer on your team. This way you have the edge.

10.       Pay Day Loans

Internationally payday loan providers are popular. In first world countries, payday loans can be applied for, approved, and the money transferred online. Domestically this market is also amply serviced. However, I have yet to see a local payday loan provider that can be initiated and completed online.


Remember to Add Value

If you insist on putting up a business of a similar nature as the above mentioned then do not lower your price! The last thing you want is a price war with your competitors. Rather, increase the services you provide and showcase new concepts you want to explore. This can be marketed as “ad on services” or free for a limited time. Make sure to have someone who can answer inquiries as soon as possible, and do not overpromise. Manage their expectations and then deliver more than they expect.

Or, you can always FIND a rare niche locally – Then rinse and repeat! =)

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Paul Agabin is the Founder and CEO of Wooka Interactive. He is an internet marketer based in the Philippines which deals with varied topics such as local industry news, seo strategies, content marketing, inbound marketing, social media management, website reviews, and the like. You can contact him at 0917-5069839.

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