Your local listing in Google Places: Tips and Tricks in Taking Advantage of Google Places

With the launch of Google Plus, I predicted that Google is up to something really big. And I was not wrong. With the changes, Google Local was renamed and re-launched as an enhanced and revamped Google Place. But one thing is for sure, Google is doing this to give small businesses a chance. This is actually an added boost to your marketing strategy. It is up to you if you will be taking advantage of what it has to offer.

In order for you to succeed, you should know what Google Places is all about. Here, I know for a fact that you have to consciously manage your Google Profile and include all necessary information regarding your city and local listings. With this, you can surely create great opportunities. But in the process, you might also encounter a lot of challenges as well.

Claim Listing for your Business with Due Caution

By claiming your place in the listing, you will have a greater chance to appear in the search results for the niche that you belong in. You are the only one who will provide all the information that you deem appropriate for the public to know. In providing these information, make sure to take extra caution so as to include only what’s necessary. This way, your potential customers and business partners will know more about you. Remember that this is a free service from Google. You will not lose anything by proceeding with caution.

Give Out Accurate Information

In order for people to locate your business, you should be as accurate as possible. Divulge pieces of information that are accurate and correct. Google has a way to find out if the information that you provide is correct. One way is by looking at the consistency of information.

Integrate Keywords as much as Possible

Google Places might appear to you like a Google Plus profile for business establishments, but remember that it is not just an ordinary social networking website account. It is part of the many things that Google includes in the process of indexing. Remember that this will help determine your business’s final search engine ranking.

In order to rank well, you should use the familiar keyword analysis strategy. That way, it will be much easier for Google to map out your niche in the world of business and in the World Wide Web.

Reviewers are a Great Help

Encouraging blogger and even ordinary people to review your website is a good way of getting a better ranking. But in the process, as much as possible, adhere to all ethical standards. Never ever offer anything in exchange of a positive review for your business. This will not only be unethical – it will also proliferate inaccurate or inconsistent information about your business establishment.

At the end of the day, the best reviews are the honest ones. Truth be told, I find it truly easy to spot a review that has been faked. Once spotted, your business’s credibility will be damaged and decreased tremendously.

Do not Rely Solely on Google Places

At the end of the day, you should still make sure to set up a decent business dedicated for business transactions and the like.

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Paul Agabin is the Founder and CEO of Wooka Interactive. He is an internet marketer based in the Philippines which deals with varied topics such as local industry news, seo strategies, content marketing, inbound marketing, social media management, website reviews, and the like. You can contact him at 0917-5069839.

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