The Inbound Marketing Process: Attracting Followers in the Philippines


Guy Kawasaki, a former chief evangelist in Apple and co-founder of once said that one should focus on outbound marketing if he has more money than brains. However, if one has more brains than money, his concentration should be on inbound marketing.

lead marketingThe guy might sound like he’s joking, but he’s actually not. And logically, you should know that most likely, you belong to the second case (more brains than money); therefore, it is quite an imperative that you know something about inbound marketing so that you can attract followers here in the Philippines. Soon enough, you will find out that attracting buyers is not enough. In the long run, you should turn them into customers, too.

However, you should be brushed up with the fact that inbound marketing is not a walk in the park. You need to be equipped with tactics and have a thorough knowledge of different channels. You should learn and master the art of creating content, social media, SEO, generation of leads, management of these leads, and analytics. And yes, you should no longer have this illusion that inbound marketing can be learned overnight.

Here, we will try to give you a comprehensive walk-through on the inbound marketing process, and how you can effectively use this strategy in the Philippines.


Inbound Marketing Statistics and Benefits

Inbound marketing proves to be truly valuable for companies that are just making their way into the industry. Many successful companies today attribute their success to this strategy because of the power to “engage and reach out” to the potential market via various media and channels. Ultimately, they say that they enjoy not only increased website traffic, but serious takers among visitors as well.

The following are some statistics that explain how inbound marketing can help achieve a positive ROI (return of investment) within the shortest time possible:

  • Compared to traditional techniques, inbound marketing only cost 61 percent lower for each lead.
  • Around 54 percent of companies practicing inbound marketing were able to increase their respective budgets
  • Fifty-seven percent of the companies were able to get customers via their blogs
  • Sixty-two percent of the companies got their customers from LinkedIn
  • Fifty-six percent of the websites that blogged only once within a month were able to get a customer
  • Seventy percent of websites that updated their blogs twice or thrice a week was able to get a customer
  • Ninety-two percent of the websites that blogged several times within the day was able to successfully get a customer

There is a new model for inbound marketing that somewhat introduces you to the benefits that you might enjoy should you decide to follow the schema and technique. This new model inbound-marketingconsists of five steps:

  • Attracting attention and traffic to your website.
  • Conversion of the traffic into leads.
  • Conversion of the leads into sales.
  • Conversion of customers into repeat customers.
  • Analysis so that continuous improvement will be achieved in the long run.

By knowing these steps, you will be more familiar of the benefits. For example, you see no step which involves buying or purchasing of anything. But it needs a lot of thinking and analysis.

In the next section, the different stages of inbound marketing will be discussed in detail.


The Different Stages of Inbound Marketing

On top of everything, you should maintain a persona that your potential market can relate to. This way, your target market can be more convinced that you are truly in the position to understand what they are currently going through.

After achieving this, only then can you truly say that you are ready to learn about the inbound marketing process. The following are the steps: (1) getting found; (2) engaging with the potential market; (3) conversion; and (4) analysis.

  • Getting found: Offering high quality content is one thing, getting found by the people who are willing to buy your products or subscribe to your services is another. Here, important knowledge of social media marketing, SEO, and PPC comes in. By using these techniques and strategies, you can be confident that you will most certainly be found in the continuously growing domain of the World Wide Web.
  • Engaging with the potential market: Once you get found, you will get a decent traffic to your website. However, the visitors are usually nameless and faceless. By engaging with your potential market, little by little, you get to know their profiles, and turn these into useful data to make your campaigns in the future better in targeting their needs.
  • Conversion: Once you have the leads, it is actually easy to convert leads into customers. It will be helpful if you have a software on marketing automation. However, if you don’t, do not fret, you will definitely do fine. All you need to have is a clear call-to-action messages that is conveyed consistently. Talking with your customers through social media and getting their feedbacks is actually very helpful.
  • Analysis: This is considered to be both the end and the beginning. The end of an old cycle and the beginning of a new one, that is. Analysis involves pointing out your good points and bad points so that you can implement some improvements. Knowing your strengths and weaknesses will help you make a fair assessment of your efforts so that you can optimize for your future dealings.

These steps are really simple. But each step requires patience, knowledge, and persistence. Do not stop until you get it right. Be consistent and craft a high-quality message.

Inbound marketing gameplan.

Inbound marketing gameplan.

Paul’s Last Words: The Future Looks Bright

Inbound marketing can be considered as a method for marketing that utilizes content in order to make your company known as a credible source of information on a topic or niche even before it introduces itself as an originator of the product. This helps consumers in the process of decision making.

When you provide high quality content to which your future clients can relate to, then the future looks bright. It is doable. Many have already succeeded. It is your turn. Here’s the challenge: conquer the Philippine market using inbound marketing.

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Paul Agabin is the Founder and CEO of Wooka Interactive. He is an internet marketer based in the Philippines which deals with varied topics such as local industry news, seo strategies, content marketing, inbound marketing, social media management, website reviews, and the like. You can contact him at 0917-5069839.

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One Response to “The Inbound Marketing Process: Attracting Followers in the Philippines”

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