If you think online marketing is just spamming in Facebook/Twitter all day – think again. Although it’s true that many Filipino internet marketers spend hours in different social media sites, this is actually part of their jobs.
Lucky them, right?
Well, not really. If there’s one thing every aspiring internet marketer should know is that the job never ends – literally. Internet marketing is a constantly changing system where you are pitted against competitors, both small and big fishes, on a daily basis. This is why as an internet marketer, you should always have a full grasp on the basics of the practice which include but are not limited to:
- Search Engine Optimization
- Social Media Management
- Content Marketing
- Research and Analytics
- Creating and Strengthening Ties
As an internet marketer, your goal is to get your products/service to as many as people as possible and these are the tools you have on hand.
Why Having Several Strategies is Important
If you keep doing what everyone else is doing – then you’d be getting the exact results as everyone else. This philosophy applies to practically every aspect of life – including internet marketing. See, you’ve got to be AHEAD of the competition in order to grab the really valuable clients. Stand out from the crowd by doing something else.
Different strategies also mean reaching out to different sectors of the market. For example, not everyone who has Facebook accounts also have Twitter account. By expanding your coverage to all social media outlets, you are able to cover all the gaps n the market.
Internet Marketing Etiquette
You can be as creative as you want with internet marketing (a.k.a. Online/Digital Marketing) – but remember that there are unwritten rules. After all, you are dealing with real people here through all those wires and electronics so you have to abide by a simple etiquette guide, whether you’re selling, convincing web masters to put up a link bait or simply asking others to sign up for your list.
- Be polite – whether you try to sound “professional” or “friendly” is your call, as long as you remain polite throughout.
- Introduce Yourself – always start off by telling your clients/contacts who you are and what you do.
- Proper grammar – get your point across by using correct grammar, punctuation and capitalization.
- Follow Up – Acknowledge everyone who follows/comments in your blog, website and other sharing facility. This is a form of encouragement, somehow letting others know that you are aware (and happy) with their input.
The 12 Rules Every Filipino Internet Marketer Should Know
Now that you know just how important it is to stay up to date and versatile with your strategies, the next concern involves the different rules of being an internet marketer in the Philippines.
1-Use Different Strategies
Since the importance of different strategies was already explained, there’s really no need to elaborate too much on this one. Here’s a list of the different internet marketing techniques that you might try out.
- Banner advertising
- Text link advertising
- Pay per click
- Contextual advertising
- Social media
- Organic SEO
- Affiliate program
- Lead generation
- Forums and online communities
- Article marketing
- Online and print media press releases
- Link baiting
2-Know your Market
Always be aware of who you are advertising to. Many Philippine internet marketers make the mistake of just blasting a general advert in the
hope that people would follow it. This is a waste of time. Instead, identify the people who will find value in your product and create campaigns specifically to communicate to them. Your market will grow as time passes, depending on your product but for the mean time; a controlled attack is the key.
3-Always Update your List
Never let your list grow stagnant or filled with non-active accounts. A responsive list is often enough for business owners to start earning online – so make sure to invest time in obtaining people for the list. There are several way to get additional people for this. Quality is always better than quantity.
We’re not just talking about clients here but also the other side of the spectrum: partners. Allow your business to grow by partnering and exchanging ideas with people in the related field. Believe me, this will be useful in the long run.
You’ll be surprised at how transactions are easily closed with face to face conversations. Just because you’re an internet marketer doesn’t mean all transactions are confined through the computer. Attend seminars and meet people that could help further what you have.
6-Connect with Clients
Projecting the image of a big company may seem impressive for most – but that’s not enough to get them engaged with what you have to offer. Drop the act and make an effort to connect with your clients. Correspondence should be friendly yet professional, allowing them to feel more at ease with any transaction that might occur.
7-Track, Measure and Compare
Establish a goal and work to it. Always be aware of your position in relation to the goal and take the time to find out what the competition is doing. Your goal could be something as simple as reaching 1,000 views or perhaps getting to the first 5 search result pages for a specific keyword.
8-Create your Own Product
If you really want to make it in internet marketing – you should create your own unique products/services and sell it. This gives you better control on what you’re marketing and therefore better room for movement.
9-Invest in Fans
Word of mouth marketing should never be underestimated. Always strive for a good impression with every client and CONNECT with them. Your goal is to have a fan that will spread your service wholeheartedly.
Be aware that you’ve got thousands of websites competing for the same target market so doesn’t throw in the towel just yet. Just keep on trudging because everyone had to start at some point. Your first website is going to be bad and your first attempts wouldn’t be as well received – but that’s normal and will soon be improved with persistence.
11-Build Up to It
Don’t expect results overnight and DON’T EXPAND UNTIL YOU CAN. This is a big mistake most Filipino internet marketers do. They often accept more than they can handle in an effort to speed up the business development. What usually happens is that they fail to deliver, resulting to a negative reputation. Don’t do this. Instead, bide your time and work your way until you’re confident that you have all the aspects needed.
12-Never Stop Learning
As already mentioned, the internet is an ever changing system and your marketing skills must move with the changes. In the recent years alone, Google has made changes that completely changed rankings – your goal is to make sure that you can adapt to the situation by gaining more knowledge.
In a nutshell, internet marketing is always about staying on your feet. Complacence is not encouraged because there is always something new and different right around the corner. It’s going to be a real challenge to keep up – but it’s going to be worth it.