Corporate Gobbledygook: Dodging Marketing Disasters

When a person tries to read advertisements or press releases that contain too much scientific gibberish, exhaustion would surely be a problem.

When a person tries to read advertisements or press releases that contain too much scientific gibberish, exhaustion would surely be a problem.

I’ve always believed that some business owners and internet marketers don’t wish to be understood. After all, they really seem to like using gobbledygook.Have you ever read articles that contain highly-complex terms such as “retrocessed” and “investigational medicine”? Have you come across articles that refer to the simple process of cabling as “metal-facility path installation”? If you haven’t, then you sure are lucky. I should tell you though, that even if reading jargon is far from fun, learning more about it is crucial.

The Root of Concerns

        In the world of internet marketing, gobbledygook is synonymous with harm. When a person tries to read advertisements or press releases that contain too much scientific gibberish, exhaustion would surely be a problem. This just means that since my goal is to encourage my readers to browse every part of the website, then it would be necessary to keep my use of complicated words to a minimum. In fact, if only it were possible to rid my articles entirely of hard-to-understand terms, I’d definitely do so without even thinking twice.

Aside from being able to cause tiredness, jargon could also trigger disinterest. How many times have you ever tried to read a scientific paper that you’ve found online only to end up closing the window upon scanning the very first paragraph? Well, I admit that I do that quite often. Once again, this means that if ever an entire website were filled with gobbledygook, it would never become a must-visit for netizens. Aside from this, it would be safe to say that such a website would never be able to survive the competition.

Dodging the Dangers

You might be thinking about one question at this point: what are the best ways to avoid filling entire pages of content with gibberish? Throughout the years, I’ve come up with two effective pointers that would certainly help anyone who finds it difficult to come up with easy-to-read articles.

  • Take advantage of SMOG – there are cost-free online tools that make the task of evaluating the amount of jargon as effortless as a single mouse click. The Simple Measure of Gobbledygook or SMOG actually pertains to the years of education needed to properly understand a given text. While using the tool, your goal would be to try to achieve the lowest SMOG score possible.
  • Ask the Young or the Elderly – when I’m a bit unsure about the simplicity of my articles despite getting a fairly low SMOG score, I rely on another accurate complexity checker: young children. If they fail to understand what I’m talking about in the webpage that I have prepared, then I immediately sit down and try to reduce the number of complex words present. Of course, letting the elderly read the article is just as good.

As I’ve made clear, those who fail to reduce the gobbledygook in their websites would not be able to achieve any internet marketing goal. Fortunately, it is easy to check whether a certain article is clear enough, as it would only be necessary to use a SMOG tool or ask people for their opinion. Overall, disasters brought forth by gibberish are really preventable.

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Paul Agabin is the Founder and CEO of Wooka Interactive. He is an internet marketer based in the Philippines which deals with varied topics such as local industry news, seo strategies, content marketing, inbound marketing, social media management, website reviews, and the like. You can contact him at 0917-5069839.

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