Social media marketing is one of the best ways to promote products to Filipinos, since they are among the strongest users of social networking sites in the world. According to figures from 24/7 Wall Street, the country is the social networking capital of the world, with 94% of the population reportedly signed up to the social networking site Facebook.
Even if we assume that only half of those who are registered are active members who regularly visit the site and use its services, this still represents tens of millions of leads that you can promote your products and services to. Here are some of the do’s and don’ts that you have to remember when social media marketing to Filipinos.
- Do build a relationship with your Facebook community. Don’t turn your Facebook page into the virtual version of a billboard. Instead, use it to engage with your customers by interacting with them in a positive way. You can do this by responding to comments they leave and like their updates. You should also ensure that your Facebook page is updated regularly to give people a reason to keep visiting it.
- Do offer a unique online experience to your leads. You can use your Facebook page to provide videos, photos and other interesting content, as well as sharing content created by your followers. And of course, you can launch promotions such as discounts and free samples. Place exclusive content on your Facebook page that is exclusive only to it.
- Do build a distinctive brand online. Make yourself stand out by creating a strong image for your business among your community that will make it more likely they will want to deal with you.
- Do give people an incentive to ‘like” you. Offer them inducements like coupon codes that they can redeem for discounts or holding contests that they can join by “liking” you.
- Don’t expect to see results at once. Just as it takes time to develop a relationship in real life, it will also take a while before you start attracting a following. So don’t give up if you don’t see the results you want in the short-term.
- Don’t use your social media to hard sell to your followers. Although the essential reason for your establishing a presence in social media sites is to promote your products, it won’t work if you use the traditional methods of pushing them. Instead, let them engage with the product by focusing on the benefits they can get from it.
- Don’t be defensive when confronted with negative posts. Reply to them in a graceful, professional way to defuse any potential tense situations. If they have a point to their criticisms, acknowledge it and offer an apology if one is warranted.
- Don’t overdo it. While you want to keep your page fresh, you don’t want to inundate your followers with your posts. At the same time, you don’t want to post just for the sake of posting. If you post, make sure the content is relevant.