Elements of a Successful YouTube Channel

Incorporating a YouTube Channel into an online marketing plan has not caught up yet with local businesses in the Philippines. Only a handful of local entrepreneurs have realized how You Tube can strengthen their marketing strategies most of them are in the local music industry. To give you an insight on how effective this novel marketing approach is, let me share with you some eye-popping global statistics on video marketing. These statistics will perhaps make you consider creating a You Tube Channel for your business.

  • About 100 million watch an online video each day.
  • 90% of those who shop online said that they find product presentations on video helpful while retailers claim that their products with video presentation sell more than their other products.
  • 50% of the people surveyed said they watch business related videos on You Tube.
  • 65% of those who have watched a business related video visit the business website.
  • The average internet user who watches a video online spends an average of 16 minutes and 49 seconds watching videos.

These statistics may be global in nature and some skepticism may develop among local entrepreneurs but having a You Tube channel and linking it to your business web site as well as to your business related social networking sites will definitely give a new dimension to your online marketing strategies which will surely set you apart from your competitors. Besides, presenting your products or services on video is a lot better than presenting them on pictures.


You Tube encourages businesses big and small to create their You Tube Channels for marketing purposes. However, you need to brand your channel in such a way that it complements your online marketing efforts as well as set you apart from your competitors. It may be a new marketing approach for Philippine entrepreneurs but it will surely enhance marketing efforts in all respect.

For a You Tube Channel to be successful though, it must have the following elements:

  • Your You Tube channel must have a banner. It works like your profile picture on a Facebook timeline and must carry your logo and company name to create a unique brand for your channel. You can also tweak your You Tube Channel in any way you want to make it more inviting and attractive.
  • Upload content that fits your business. It is easy to produce compelling video presentations of your products or services and upload them on your You Tube channel. It just requires a little bit of time and effort to do it but it will surely make your prospective clients and followers interested enough to visit your business web site.
  • Encourage the participation of your followers by creating an engagement platform in a corner of your You Tube Channel. It can be a bulletin board, a feedback section, or a comments box.
  • Create ads for your own products and place them on your You Tube Channel. You can get the ads to play after each video is played. This way you’d be able to maximize the time they spend on the channel as well as allow you to bring home the message you wish to convey.
  • Finally, create links to your business sites as well as to your social networking sites and forums.





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Paul Agabin is the Founder and CEO of Wooka Interactive. He is an internet marketer based in the Philippines which deals with varied topics such as local industry news, seo strategies, content marketing, inbound marketing, social media management, website reviews, and the like. You can contact him at 0917-5069839.

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