I find it funny that many internet marketers fail to realize that posting on forums is a top-notch business booster.
In particular, they immediately associate such a practice with public backlash. After all, forumers are known for their antagonistic nature towards those who wish to peddle their products and services online. Well, I should probably point out that with the right approach, forum marketing could be worry free. As a matter of fact, all you have to do is follow these dos and don’ts.
- Do exert effort in finding the right discussion board. To explain, even though general-topic forums exist in almost every corner of the web, it would be to best to pick the ones that match your niche. For example, if I were to handle an online business that mainly involves the need to offer console games and peripherals, then I’d probably head to PinoyXbox. Simply put, choosing a specialized forum would make it easy for me to get in touch with the right crowd.
- Do spend time familiarizing yourself with the forum goers’ perspectives and tendencies. Specifically, if I were to create interest for a brand by posting on discussion boards, I’d never want to go against the community’s general notions. In relation to this, by reading various threads, I would be able to pinpoint members who have fun by trolling others. Of course, it would be among my priorities to avoid taking such trolls seriously when taking part in the discussion.
- Do make sure that you have a visually-appealing and functional signature. After all, while most discussion board members might not be willing to read all your posts, it would be safe to say that only a few of them would be able to avoid glancing on your signature. If I were to market a product or service on a particular forum, then it would be among my goals to come up with an interesting signature that has a link to a special offer or even a freebie.
- Don’t overlook the importance of following the rules. Well, even though it’s true that some rule breakers never seem to get caught by moderators, it would be wrong to assume that you would also be treated in such a “merciful” manner. Aside from this, you should keep in mind that those who frequently post in the forums have a tendency to act as pseudo administrators, which in turn means that rule breakers have to worry about being endlessly criticized in threads.
As I’ve made clear, there is no need to be hesitant about taking part in forum marketing attempts. Indeed, attaining success in such a task is easy enough even if you still consider yourself a novice marketer. Simply put, it would only be necessary for you find the right forum, learn more about its members, come up with a suitable signature, and avoid gaining infractions. All in all, I’m telling you that boosting sales through the use of discussion boards is neither a time waster nor a way to generate public dissent.