How Cyber Bullying Can Affect Your Brand Online

I must admit that I used to believe that cyber bullying is merely a personal issue.

Businesses are at risk of being bullied as well.

Businesses are at risk of being bullied as well.

However, upon thinking about how such a problem develops, I realized that businesses are at risk of being bullied as well. If you are among those worried – even in the slightest sense – about the possibility of becoming a victim of cyber bullying then you should read on to be better prepared.

How the Issue Emerges

To realize just how vulnerable you are, it would be crucial to understand how cyber bullying works. Simply put, if a person or a group of people happens to be willing to attack your company’s online reputation, they might begin to spread articles for the sake of overshadowing your own SEO pursuits. If they were allowed to continue their attempt to build links that point to negative news, a most worrisome outcome could emerge.

Specifically, when netizens search for your company, they no longer end up browsing your firm’s website. Instead, since Google’s results list is filled with all sorts of articles that appear to reveal the dark side of your business, such eager searchers will look for alternatives. Indeed, if you’re unable to fight cyber bullying in a timely and effective manner, then you essentially risk facing bankruptcy.

Set of Suitable Solutions

At this point, you’d probably want to ask me a certain question: what’s the fastest and most reliable anti-bullying technique? Well, I should probably tell you the truth. There is no single surefire way to combat such a concern. Nevertheless, it should be among your priorities to remember some tried-and-tested methods to fight cyber bullying so that you’d be ready to use them when the need arises.

  • The Counter SEO – as I’ve mentioned above, those who attack firms tend to release dozens and even hundreds of articles for the purpose of filling Google’s results page with links to negative news releases. With this in mind, it becomes clear that cyber bullies could be fought using a well-planned SEO strategy. Well, it would also be an option to hire SEO specialists if the problem is worsening at an alarming pace.
  • The Positive Truth – there are instances in which cyber bullying does not merely occur within Google’s realm. In particular, those who wish to attack your company might make use of review websites. Indeed, they would try to fill up such assessment hubs with false claims that could discourage consumers. If I were faced with such an issue, I’d ask my clients to post real positive feedbacks.
  • The Attack Reflection – it would be wrong to assume that all businesses suffering from cyber bullying are truly synonymous with pristine records. In particular, if your firm is being targeted, then it would be vital to ponder upon a certain question: is there really no reason that fuels hate towards your company? If you’re willing to admit that you have also been at fault, then putting an end to the dilemma might involve the need to resolve its roots.

Overall, I’d like to remind you that dodging the worst effects of cyber bullying essentially requires sufficient understanding and foresight.

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Paul Agabin is the Founder and CEO of Wooka Interactive. He is an internet marketer based in the Philippines which deals with varied topics such as local industry news, seo strategies, content marketing, inbound marketing, social media management, website reviews, and the like. You can contact him at 0917-5069839.

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