How to Do Adswaps in the Philippine Context

Adswaps can be a great way to expand your marketing reach beyond your current email list if it is managed properly.

When you do an adswap, you make an agreement with another Internet marketer who is in the same niche as you and has a similar-sized list. You will send emails on behalf of the other marketer to your subscribers and vice-versa, in the hope of gathering new subscribers and growing your respective lists. Apart from being free, the other main benefit of an adswap is that you are reaching people who are interested in your niche and, thus, more inclined to submit their e-mail addresses.

For an adswap to work, you either must have a list of the same size as the marketer you are conducting the exchange with, or an agreement to deliver a certain number of ‘clicks’. For example, if you have an email list of 3,000 and the other marketer 5,000 email subscribers, in order to balance out the difference you can both agree to deliver 500 clicks. Note that in order to deliver the promised number of clicks, you might need to send follow-up emails to a smaller number of people on your list.

What are some of the things you need to participate in an adswap?

  1. An autoresponder or other method of sending bulk e-mails.
  2. A capture page or other method for capturing emails.
  3. A special offer or other method for persuading people to submit their emails to you.

Can adswapping work in the context of the Philippine online community? Yes, but you have to choose the partner that you’ll be doing the swap with carefully. Since the market in the country is still relatively small, there is a risk that there will be a lot of overlap between your two lists and you’ll end up sending emails to people who are already subscribed to you. One way you can avoid this is to find a marketer who is selling a product or service that is distinctive enough from yours that there will be minimal risk of large levels of overlap in your respective lists, even if you are in the same niche.

To illustrate, let’s say you and the other marketer you are considering an adswap with are both in the health and fitness niche. If you’re both marketing food supplements, then it is likely that you’ll have similar email lists. On the other hand, if you are marketing a fitness product such as a six pack ab builder, then it is likely that there won’t be much overlap and you can safely conduct the adswap.

You should also not do adswaps too frequently, since your email list will get the impression that you’re sharing their addresses with other marketers, which might destroy your relationship and credibility with them. It is hard to put an exact number on how many you can safely do but once a month should be enough unless you feel that you have a great offer from another marketer that you can promote to your list.

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Paul Agabin is the Founder and CEO of Wooka Interactive. He is an internet marketer based in the Philippines which deals with varied topics such as local industry news, seo strategies, content marketing, inbound marketing, social media management, website reviews, and the like. You can contact him at 0917-5069839.

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