Identifying Strengths and Weaknesses in Your Website’s Content Structure

You probably have thought that a website is simply a collection of text, images, videos, icons, and links. You are almost right. But before a website goes live, it undergoes technical and content development processes.

This post will focus on the structure of a website specifically content management.

 

There could be some instances where you feel as though a website is giving you enough information in a single page. You also may have encountered websites that look cluttered with all of the elements fused together in a disorganized manner. If you plan to put up website for your business, it is best to plan how it will look like. And before it goes live, we recommend evaluating how the contents are structured. Here are some tips to do that.

 

Some types of content you can use in your website.

 

Image quality. Using clear images is important especially if you are selling physical products. Visitors would want to see quality images so they will know what they are getting into. Aside from product-related images, your business name and any identifying images on the different sections of your websites should be clear as well.

 

Your homepage. Your website’s homepage is the most common page your visitors may land on. Because of this, your homepage should contain the keywords that visitors used to search for you. The text should be concise enough to capture the products, the services, and other information relevant to your website. The homepage should present links or paths to the different sections of your website.

 

Your theme. This is something that you need to choose and should be related to your line of business. Included are the colors, the icon arrangement, link visibility, and how organized the contents are presented. If you plan to use a pre-existing template, make sure that it has the ability to support the different features you want in a website.

 

Your contact details. Are the communication lines easy to find? Are they located in every page where customers can just contact you if they happen to like and want to buy something? How many contact options are listed? Are all of these up to date? If not, make sure that these are updated. Depending on your ability to finance communication, seek to cover all types of communication channels like email, snail mail, live chat, phone, and cell phone.

 

Forms. Visitors will have a lot of questions and you would not want to end up answering phone calls all day. Do you have a form that allows visitors to get in touch? Is it easily seen? If not, where can you reposition it? What information is in the form? Are the instructions for filling it in pretty clear? What is the turnaround time for product-related questions?

 

Product/Service and Information pages. The bulk of your website will be pages that contain product information, service information or other pages that contain company information, business news, or press releases. Make sure that the contents are presented in a concise manner and that consumers are not given a difficult time finding the necessary information across these pages.

 

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Paul Agabin is the Founder and CEO of Wooka Interactive. He is an internet marketer based in the Philippines which deals with varied topics such as local industry news, seo strategies, content marketing, inbound marketing, social media management, website reviews, and the like. You can contact him at 0917-5069839.

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