Online Marketing Statistics in the Philippines

Online marketing is a very powerful tool in the Philippines today. It’s virtually impossible for you to walk around the capital without being able to surf on free Wi-Fi.

I’ve always been of the opinion that if you want to make the most of a marketing strategy, you first need to know the people you are marketing to. Here are a few things you should know about the Philippines marketing situation.

  • There are approximately 29,300,000 Facebook users in the Philippines.
  • As of the year 2010, there are 29,700,000 Internet users in the country. With a population of 99,900,000, that puts roughly 30% of the country online.
  • 57% of online businesses have a blog to promote their products.
  • The largest age demographic in social media users today are those within the 18 to 24 age bracket followed by those within the 25 to 34 age bracket.
  • Out of all the internet users, 48% of those are females while the remaining 52% are males.
  • 78% of internet users first read reviews about the product before actually making a purchase.
  • Online advertisements that have nothing to do to the business usually scare off customers.

So what does this tell you? A lot of things actually; based from the information given, it’s fairly easy to create a marketing strategy that will increase the likelihood of market participation. Here are some of the things you might want to try out as logical conclusions to the statistics mentioned above.


  • Encourage and post reviews about your product. The Philippine online shoppers rely on them a lot so make careful use of that. Remember though not to make reviews that are praising the product too much. Aim for more pros than cons, but make sure the cons are in place.
  • Use Facebook. From the numbers given it’s pretty obvious that a large percentage of Pinoy online presence is in this social media site. You might also want to branch out to Twitter and Tumblr just to cover a large part of the market. Videos are welcome too and might take you places when it comes to online marketing.
  • The age demographic gives you a good clue to what kind of business will definitely be a big hit online. Mostly, the people online are age 20 to 30 which means you should market to those people. What products are appreciated by people in their 20’s and what specific benefit will they get from those? Take this into consideration and boost your sales!
  • Choose what advertisements you place on your site and more importantly – carefully choose where you want to put your own promotions. It has to be somewhere that will catch the attention of visitors and relevant to the location.

With enough information about the market, you’ll find it easier to position yourself into an advantageous position when it comes to marketing. Keep in mind though that research is just a preliminary. The really tough part is the marketing process itself so arm yourself – it will be worth it.

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Paul Agabin is the Founder and CEO of Wooka Interactive. He is an internet marketer based in the Philippines which deals with varied topics such as local industry news, seo strategies, content marketing, inbound marketing, social media management, website reviews, and the like. You can contact him at 0917-5069839.

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2 Responses to “Online Marketing Statistics in the Philippines”

  1. Vincent says:

    Hi, do we have current statistics regarding standard open rate and click through rates of email marketing here in the Philippines?

    Appreciate your insights

    Thank you


  2. What’s up, I check your blog named “Online Marketing Statistics in the Philippines | Paul Agabin” regularly.

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