Who is Janette Toral?

The current status of e-Commerce in the country can be credited to the efforts one woman named Janette Toral. 

The Mother of E-Commerce Law in the Philippines. Apart from that, Janette Toral is also a known as a Social Media Specialist, Policy Lobbyist, Community Owner, SCRUM Master, Blogger, Trainer, Writer, Ambassador, Educator, Researcher, Business and Social Entrepreneur, and a Business Leader.

The Mother of E-Commerce Law in the Philippines.

In 2000, she persistently lobbied for what is to become The E-Commerce Law under R.A. 8792 – a law that makes it possible for Filipino Entrepreneurs to conduct internet-based businesses locally and abroad. Apart from that, Janette Toral is also a known as a Social Media Specialist, Policy Lobbyist, Community Owner, SCRUM Master, Blogger, Trainer, Writer, Ambassador, Educator, Researcher, Business and Social Entrepreneur, and a Business Leader. Above anything else, she is recognized as The Mother of E-Commerce Law in the Philippines.

Professional Experience

For seven months, in 1999, Janette worked for the Congressional Oversight Committee for the Y2K Law as a Technical Consultant. This is where her efforts in passing the E-Commerce Law started. In 2004 to 2005, she moved on to work Software Process Improvement Consultant for the Development Bank of the Philippines Data Center Inc. After a one-year stint in the company, she was eventually hailed as the Executive Director of Congressional Oversight for the E-Commerce Law.

While holding multiple positions for these companies, she already has established herself as a Consultant and Trainer and a Software Process Improvement Trainer and Consultant for DigitalFilipino.com. She was also a Columnist for Sun.Star Online. After working as an Executive Director, she started working as a Marketing Partner and Content Manager for Ratified.org Australia – a position she still hold now.

Simultaneously, a year after joining Ratified.org Australia, she focused on becoming an Author and a Blogger. She is the author of the popularly known E-Commerce book The DigitalFilipino: An E-Commerce Guide for the eFilipino. She also authored an eBook called DigitalFilipino.com E-Commerce Workshop E-Book. As a Blogger, she created Blog4Reviews.com.

With all of her professional experiences, she continued to take additional responsibilities. Among these are working as a Search Engine and Social Media Reputation Analyst and Partner for 4th Media Corporation, Program Co-Director and Trainer for the Ateneo-DigitalFilipino Digital Entrepreneur Program, and Co-owner of the website HomeBasedElite.com.
Writing Experience

Janette is more than a law advocate. She is also recognized as the first Filipino to be published by McGraw-Hill Education Asia.  In 2009, with DigitalFilipino.com, she launched the first e-Commerce Research website.  Between 2000 and 2004, she published The DigitalFilipino: An E-Commerce Guide for the eFilipino, DigitalFilipino StatsReport, and DigitalFilipino.com E-Commerce Workshop E-Book. In 2004, she was an Editor of the Philippine Internet Review Project – a project that chronicles a decade of the Filipino’s experience with relationship with the Internet.

Other Recognitions

Of course, her efforts did not go unnoticed. In May 2002, Janette was awarded the International Schools Cyberfair Ambassador Award 2002 given by the Global SchoolHouse. She won the same award in 2004. In February 2008, she accepted the E-Services Awards 2008 – Policy and Legal Category. The following year in October, she was bestowed the recognition of being a Digital Elder – a special award given during the Globe-2009 Philippine Blog Awards. In March 2010, the Asian Institute of E-Commerce gave her the Champion of Philippine Internet and E-Commerce Hall of Fame Award.

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Paul Agabin is the Founder and CEO of Wooka Interactive. He is an internet marketer based in the Philippines which deals with varied topics such as local industry news, seo strategies, content marketing, inbound marketing, social media management, website reviews, and the like. You can contact him at 0917-5069839.

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