7 Evolving SEO Trends in the Philippines for 2013


seo meme philippinesMost SEO Specialists in the Philippines are too busy babbling, staring at excels and hoarding their clientele that they sometimes forget to keep an eye or nurture their knowledge with the latest SEO updates from reputable sources (And yes, my SEO teams in Makati and Ortigas are guilty of that).

Unless you’re Tony Stark, everyone has to be updated of their respective niches. Worrying that you are behind the curve? Don’t worry! We will help you stay ahead of the competition by listing some of the hottest SEM trends that you must know in 2013.


1.) Mobile search. An increasing number of your potential customers now have smartphones and tablets and are doing their surfing while on the run, in Starbucks coffee bars and at the mall. So you have to make the effort to reach them by making your website viewable to the smaller iPhone and tablet screens, in order to give them the same experience they would get if they were surfing on a desktop. Start investing in Mobile SEO.

2.) TWIIITTEEERRR. Did you know that the Philippines have nearly ten million Twitter users as of 2012? Which ranks it tenth among the countries with the highest number of users of the microblogging site? You probably use it yourself as a personal account or for your business. As the number of Twitter users in the country continues to grow, using this social networking site to keep people up-to-date on what your business is doing will be increasingly important in the years ahead. Keep Tweeting, Chirping and Peeping.

3.) Inbound Marketing. No matter what new technologies emerge in the years to come, there is one thing that will always remain the same: people will still respond well to good marketing content that gives them value. Of course, keywords will still be important in helping our websites land on the top of search engine results pages but, as the search algorithms become more sophisticated, these must be used in more natural ways than they have been in the past. Develop a state-of-the-art inbound marketing strategy that will insanely attract your users and blow your competitors away.

4.) Social networking still dominates. For Filipinos, Facebook continues to be the center of their online life, the place where they go to keep up with what’s going on with their friends, play games and even learn about the latest hot thing. If you have not yet established a presence on Facebook, then what are you doing? At the same time, however, you have to keep an eye on the future since Facebook will not be on top of the social networking world forever. In particular, Google+ is a competitor that is worth watching since it is reportedly starting to generate serious traffic. Get really social – and I’m serious about it. =)

slideshare marketing philippines

Use slides in your content marketing strategy to effectively reach out to potential clients and improve your SEM.

5.) Visual Marketing and other forms of social networking will emerge. Just a few years ago, when you said the word social networking, you automatically thought Facebook. But these days, there are a wider variety of ways for people to interact online, such as Pinterest where they can share their photos, Slideshare, where they can upload presentations, and Vine where they can share micro-videos. You have to keep abreast of all these new forms of social networking and think about more creative ways to use them to reach your audience. Don’t put all your eggs in one basket – Try other social channels! Especially the visual ones.

6.) Conversion rate optimization. By providing your visitors with an improved user experience on your site, you make it more likely that they will convert to paying customers. And when you get higher conversion rates, your site will rank higher in search engine index pages compared with sites that are designed just to generate traffic. Think of an awesome idea that will keep your users engaged.

7.) Guest blogging and Authorship. As always, SEO is superb for anyone who is building a network. Google delights for anyone who is serious enough to build an online authority whether local or international. Get geeky active in your niche.



the seo challengeThe Challenge for Filipino SEO Specialists

So now that you know what the hottest trends are in the SEM industry, what are you going to do about it? Are you going to adjust your marketing strategy or are you going to do things the way you’ve always done them, marketing over traditional outlets such as TV or radio? Admittedly TV and radio are still the dominant mass mediums and if you want to reach the most people, you’ll want to establish a presence in these outlets. But if you want to reach a niche audience that has the disposable income to buy your products and services, then you need to follow these trends.


More about Mobile: Increased Smartphone Penetration

Consider this report from Ericsson ComputerLab that reveals that the country has the highest rates of tablet and smartphone penetration among the emerging markets in mobile seo philippinesSoutheast Asia, with tablet penetration seen to hit 13% at the end of 2012 from the previous figure of 6% while smartphone penetration will reach 35% from 29 percent.  Although most Filipinos still use smartphones for traditional uses such as making calls and sending SMS, more and more of them are surfing the web on their phones and going on social networking sites. Ericsson also foresees that increased smartphone ownership will also bring more Filipinos to uses such as shopping online and watching TV over their phones.

To give you some ideas, here are some suggestions for boosting your mobile marketing campaigns:

  • Maximize the use of QR codes. These fascinating square codes are a great way of delivering promotional content to smartphones with QR readers. So create some of these codes and place them everywhere: not just on traditional media such as newspapers and magazines but also posters, flyers and even your business card.
  • Optimize your videos for viewing on mobile devices, or practice responsive web design. An increasing number of people are viewing videos on mobile devices so you’ll want to make sure that they are easily viewable on these smaller screens.
  • Shorten your URL. People these days have a shorter attention span and are less likely to remember a long, complicated web address, so a shorter URL will be easier for them to remember. Plus abbreviated URLs fit better on smartphone screens.
  • Create an uber-interesting Mobile App. Put yourself in the shoes of your customers and consider what they need so that you can deliver it to them. For example, if you run a restaurant, why not provide your customers with an updated menu so they’ll know what’s new? And you can even entice them by offering exclusive discounts for mobile surfers who present a digital coupon when they order.


Paul’s Last Words: Don’t Lose Out!

Being busy in your work or with your clients is a very nice thing – That means your business is good! But having outdated strategies may keep your company from growing. Your techniques now will surely be saturated in the future. Continue to learn like a kid asking for more candies. =)


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Paul Agabin is the Founder and CEO of Wooka Interactive. He is an internet marketer based in the Philippines which deals with varied topics such as local industry news, seo strategies, content marketing, inbound marketing, social media management, website reviews, and the like. You can contact him at 0917-5069839.

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2 Responses to “7 Evolving SEO Trends in the Philippines for 2013”

  1. Hi Paul, I like this post! Yeah so true. Mobile users are tremendously increasing that’s why marketers should monetize on mobile apps or make their websites compatible with mobile devices.

  2. Paul Agabin says:

    Hi Ed. Yep – I just hope more SME’s in the Philippines should practice responsive web design. =)

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