Seven Top Tips for Surviving Google’s Icy Penguin Slaps

“Have you been slapped by Penguin?” is something that many website owners have been asking ever since Google’s update went into effect and started affecting the search engine rankings of erring sites. While Google estimates that only 3% of English search queries would be affected, this would be of little comfort to you if your site is one of those that got slapped by Penguin. However, assuming that your site adheres to the best SEO practices, here are some measures that you can take to help you survive Penguin.

Because the Penguin says so

  1. Familiarize yourself with the Penguin guidelines. If you have been slapped, you need to visit Google’s quality guidelines page and read it very carefully so you will know what to correct. If you have not been affected, be proactive and go through your site to ensure that it adheres to Google’s Penguin principles.
  2. Create the best content for your site. This is the definitive piece of advice you can get for avoiding a Penguin slap. What constitutes the best content? It should be something that your visitors will find useful and is authoritative as well as being unique. At the same time, the article should also be easy to read.
  3. Remove duplicate content from your site. Identical content is something you may not be aware of if you reprint a lot of articles from various sources such as article directories. While you may have had the best intentions when posting these articles, i.e. sharing them with your visitors, they also violate Google’s new Penguin guidelines. Go through your site and remove content that you may have gotten from elsewhere.
  4. Update your content. By constantly posting fresh content on your site, you are basically declaring your intention to provide the best experience to your visitors. Uploading fresh content at least once a week will be enough to help you avoid a Penguin slap.
  5. Diversify your backlinks. If you relied too much on a few keywords as anchor text for your backlinks, you may be penalized by Penguin. A natural backlink distribution would not be biased in favor of just one keyword or anchor text, instead linking using your site name or Click Here hyperlinks.
  6. Examine the relevance of your backlinks. If you have been getting backlinks using practices such as commenting on blog posts, even on sites not related to the subject of your website, then you may be penalized. On your own initiative, remove these links so you won’t get slapped, and generate more organic backlinks.
  7. Eliminate keyword-stuffing practices. Overusing keywords in an attempt to make a web page look more relevant is a practice that Google now frowns upon, since such sites offer visitors a negative experience. Go through your web pages and remove overused keywords, particularly those that are hidden in alt attributes or title tags. And when using keywords on your content, make sure that they are used in as natural a way as possible, without seeming as if they’ve just been forced in for the purpose of adding more keyword appearances.


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Paul Agabin is the Founder and CEO of Wooka Interactive. He is an internet marketer based in the Philippines which deals with varied topics such as local industry news, seo strategies, content marketing, inbound marketing, social media management, website reviews, and the like. You can contact him at 0917-5069839.

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