The launch of local search engines through Yahoo! Philippines, Google Philippines, and the feature that allows Bing users to search for content under a specific country has caused the proliferation of myths around SEO in the Philippines.
But since these are myths, these should be utterly dismissed as the primary instigators for SEO casualties in the form of poorly performing websites. As expected, now everyone are aware of what these myths are and how believing is hurting their business. Let’s take a look at them.
1: Ranking is guaranteed. Most companies believe that there is a definite way to stay on top of search results. This is a myth. Think about this situation:
- There are thousands of websites in the Philippines competing to get to the top result of the search engine.
- These websites are further broken down into specific niches, which gives the impression that the probability to be on top is better.
- Among the thousands of websites that fall under a specific niche, let’s say 500 of them are resorting to paid searches.
- Considering paid searches complement organic searches so it really does sound like it is pushing a website’s ranking up.
But these questions are yet to be addressed:
- How many websites under a specific niche are being created in the Philippines daily?
- How much does a company invest in paid searches alone?
- If a company makes it to the top, how long will it stay there?
- And with competing companies monitoring each other’s performance online, what is the guarantee of ever securing the top spot?
This only means that there is no such thing as a guarantee in securing the top spot forever. In fact, experts agree that being on top is an ongoing process. And when the odds are in your favor, you know better than to let your guard down.
2: A high Google PageRank means a high ranking. Some web pages that have a low PageRank value rank higher. This is so because PageRank rankings are only one of the sets of an algorithm that affects how a keyword, or a website for that matter, ranks within Google. This gives rise to a constant effort in keyword analysis that allows improvement in ranking. Then again, remember that having a high ranking does not necessarily mean that you will generate a lot of revenues.
3: You can get endorsement from Google. Even if the search engine giant has the power to do so, endorsing specific websites would defeat efforts for SEO. Besides, it would have made Google a huge business enterprise by taking in funds for endorsing specific websites. To clarify, Google does not make endorsements; it only offers accreditation through Google Analytics and Google AdWords.
4: Using Meta tags matter. Google doesn’t consider the Meta tags in websites anymore because for obvious reasons, it also makes your site look like a spam. So in order to get around it, you can use tags in your title and your content. Think about how users will end up finding what they want in any case. Just make sure to tailor these tags with consumers in mind.
5: Reciprocal links boost search engine rankings. This back linking technique has been tried and tested by websites to the horror of some. The mechanism behind “let me so I will link you” has been long defeated. Some websites did not know that they are linking themselves to spam websites or low ranking websites thereby pulling their respectable rankings off the loop. Some were unlucky to have faced the consequences of this kind of behavior.
6: I need SEO when I launch a new website. Not necessarily. As implied in the first five myths, attaining a respectable rank through SEO is rarely easy for a new website. What you can do is to engage in what is called “perpetual beta” – a strategy under optimal optimization where you are constantly monitoring the referrals made to your site and improving the pages, links, or any aspect of your site that are not performing well. Consider coming in to the competition if you already have established yourself in terms of SEO management.
7: The homepage gets it all. In terms of the focus of your SEO endeavors, your homepage is not the key. Remember that people always want to find that specific page where their needs are. In this case, instead of channeling all your resources to your homepage, strive to have all of your pages optimized through A/B testing.
8: Use keywords as much as possible. Well, there is such a term as “keyword stuffing.” This is the act of saturating your website or specific pages of your site with your own keywords
to divert as much traffic as possible. Unfortunately, search engines like Google does not tolerate this kind of strategy. This might have been prompted by the belief that keyword density or the number of times a keyword appears in your page contributes to rankings. The thing is, if you have a high keyword density, your website might be blocked eternally for being spammy.
9: Links in social media are irrelevant to ranking. This was true until Google confirmed that links from social media that redirects to your main site contributes significantly to search engine rankings. This explains why social media engagement efforts are rampant nowadays. What more can you do than to make your business presence known to a lot of consumers by using Facebook or Twitter?
10: SEO is not really a big deal in the Philippines. Who told you? As consumers learn more about the complexities of the Internet, they acquire knowledge that may lead them to be your competitors. Besides, it is your goal to keep up with the competition that is why you need to engage in SEO strategies. It is bad enough if your business is relatively unknown and you dismiss the idea about how SEO is helpful.
SEO is still in the infancy stage in the Philippines – So take advantage of it by doing the right thing. Focus in building a loyal online client base by creating valuable content – Inspire and Innovate!