Keywords – these are considered the search engines’ magic words. With the perfect recipe, keywords are a great tool to improve page rankings.
But even the most delectable recipes like Mang Inasal’s Chicken have undergone extensive research. The same applies to keywords. Thus, the system of keyword research was born. Think about how you focus your knowledge, finances, and manpower just to make sure that someone who types a certain word ends up landing on your page. But how is that exactly done? The concept closely resembles rocket science. The only difference is keyword research makes you launch a thousand rockets. Here are a few updated strategies this 2013 that may help.
The Perks of Keyword Research
You don’t simply put up a website and leave it there for Filipino netizens to feast on. You probably won’t end up getting many visitors if you build and run. Allocating a few of your resources
for keyword research offers a few perks you might not have realized. Here are some of them:
It helps drive traffic to your site. With the right keywords to identify your business, you are on to get unlimited visitor potential.
It opens ways for people to find you. With the right keyword combinations, you are opening doors for people to find you regardless of the manner at which they type your keywords.
It drives your revenues. The conversion rate of visitors relatively increases with perceived needs. With the right keyword that directs people to what you offer, you get a better chance of boosting your sales.
Note that determining a specific keyword that boosts your search engine rankings is not a one-time process. It is a continuous venture to retain your position and popularity. Besides, Google and other search engines introduce changes to their algorithms a lot of times within a year. You need to keep you radar sensitive to these changes and adapt by furthering your research.
Updated Keyword Research Strategies for 2013
So how exactly might you achieve the idealization of a keyword-efficient business this year? Consider these standpoints.
Make your keywords a representation of your business. First, what kind of business are you? Second, what specific market do you cater to? Third, what additional target market do you want to venture into? These three aspects make up the core of defining the appropriate keyword for you. For example, if you operate a business that sells halo-halo in Manila, then you need to make sure that the keyword you use identifies your business and the kind of halo-halo you are offering. A thing like “cheap halo-halo” is just an example of a keyword you might consider. On the other hand, a lot of things are associated with the word “cheap.” So you might want to try something like “[Name of business] halo-halo.” Now that’s much better.
Determine your uniqueness. What is unique about your business? You are not too lucky to have no competitors so there’s got to be something that sets you apart from your others. What would it be? And how might you use that unique attribute to tie it to a keyword?
This year is all about uniqueness as more Panda updates will arrive from Google. So be unique as possible in your keywords!
Consider keyword volume. Keyword volume indicates the frequency of people searching for the same keywords across a given period. With the availability of tools from Google or Bing, you have the power to generate a list about which keywords were used by people who are looking for the same products that you offer, who landed on your page, and who saw a link to your website from a search result. So why is this important? Consider a keyword that was used once to put on a search for a product like “halo-halo.” This could jumpstart a research but may not necessarily be a keyword you will end up using to direct traffic to your site. What matters is you get an idea about how people go about when they go online to find something.
Do not allow sales to drive your research. It is true that the right keywords contribute to return of investments (ROI). But if you use that to fuel your research, you might end up getting disappointed. Instead, focus on making your keyword as specific as possible. Once you get that done, visitors will come naturally. In the long run, you get the revenue you want.
Consider keyword competition. Consider a keyword like “Adidas.” The brand is popular, dominant, and historically present as a common knowledge. If you use that keyword, for example, you’d end up looking for your page in the search results. In the Philippines alone, a lot of sites cater to Adidas. The point of researching a keyword is for you to monetize and monopolize a certain search term to identify, lead, and sustain the traffic on your website. With all things being equal, your keyword becomes your search engine brand.
The setback is, especially this 2013, is to target less competitive keywords are most single keywords are already saturated in the search market. So stick to those keywords that are not so popularly searched for or shall we say, overused.
Consider your ranking based on that keyword. If you know how to use keywords that makes your site land on the first page of search engine results, you are off to a good start. So if you use “cheap shoes” for example, other websites would have placidly occupied the first five pages. You ought to be there. So keyword research involves determining the potential of your site to attain a respectable rank when used.
Be your customer. How? You ought to think like one. Adapting a mindset at the consumer-level allows you to think how someone ends up on your page. What words did an individual use? When he used it, where was your link? What page was it on? What would have prompted him to click your link? Did he come back? Are other users using the same keyword and are also being redirected to your page? See? You can get more creative than those questions. So all in all, thinking like a customer offers insurmountable amount of benefits. You just have to know where to start thinking.
In conclusion, know that engaging in keyword research requires time, knowledge, effort, and ongoing experience. The advantage of combining your business experience with consumer experience is a must if you are to get results from your research. Along the process, do not forget that the value of your success is proportional to the amount of your investment you’ve invested. Build a solid keyword research strategy this 2013!