Why Did Facebook Enter the Search Arena?

Could it be a sign of them entering the search arena and be on a head on with Google, Bing, and Yelp? Probably, maybe, and likely are the answers.

Facebook announced Graph Search – a feature that allows users to put on a search about pretty much everything within the social media network’s atmosphere.

Facebook announced Graph Search – a feature that allows users to put on a search about pretty much everything within the social media network’s atmosphere.

When it comes to social networking giants like Facebook, predictability is low but assumptions are high. A week ago, Facebook announced Graph Search – a feature that allows users to put on a search about pretty much everything within the social media network’s atmosphere. But why did it choose Graph Search in favor of other applications or functionalities?

Social media experts all agree that Graph Search was not an expected feature from Facebook. We all know that it launched Timeline – a feature that features a string of activities for each user in the network. It also has News Feeds – another feature of a continuous strip of updates Facebook users have. The logical step to follow would have been the integration of Instagram in the interface. However, the so-called pillars of Facebook will not be complete just as yet with the announcement of Graph Search. Why?

Localized and centralized search. Picture how you want to know the places your friends went to, the companies where they are working, or the places where they dined. All you need to do is to log in to your account and put on a search through Search Graph and voila! You get all these information without checking out Google or Yelp. This allows Facebook to monopolize log in time by keeping its users within the website as long as they are logged in.

Easy access to information. With Graph Search, Facebook allows users to get access to quick and basic information like photos and places. This increases the chance of Facebook users to no longer need to access their other accounts from other social networking sites just to be updated about their friends’ whereabouts. Apart from that, the kind of information users will get will be purely user-generated therefore making it more far-reaching in terms of the ordinary language.

Facebook’s next step to being a search engine. Could this be a move to determine prognosis when the social network giant’s executives finally decide to compete it Google? Expert opinions are divided and even Mark Zuckerberg not dignifying such an assumption. And while that is the case, potentials are yet to be seen as Search Graph offers limited access to its users by offering public content within the network of users. This means that if I log in and do a search for “Boracay,” only content that are classified public within the network will be displayed.

Internet Marketing. How will this feature help online marketers out there? Well, it will give them more avenues to target their ads based on what users are searching for. Imagine searching for “Boracay” today and finding ads about anything related to it tomorrow. What does that mean for Facebook? It’s more advertisement and more revenues. And for online entrepreneurs, its higher revenue potential because they will be able to respond to perceived needs of users.

Smart, isn’t it?

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Paul Agabin is the Founder and CEO of Wooka Interactive. He is an internet marketer based in the Philippines which deals with varied topics such as local industry news, seo strategies, content marketing, inbound marketing, social media management, website reviews, and the like. You can contact him at 0917-5069839.

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