There’s more to a Facebook Like than you know it. Let’s dive in more what a Facebook Like can do.
As of September 7, 2012, checkfacebook.com reports that the Philippines have a total of 29,297,840 Facebook users. This ranks the country 8th among the largest nations on Facebook, ahead of France and Germany, which placed 9th and 10th respectively. A further analysis of these numbers will lead to different categorical spreads like age bracket, gender, profession, and to tone it down a bit, the not so recent group of “Likers”. I chose to say “Likers” because they manage to find themselves liking your posts, your page, and your comments. It may appear that the “Like” function was just created for people to express their agreement, preference, and even endorsement of the things they find. The truth is the “Like” function also serves a different purpose: marketing. Let me show you the anatomy of the “Like” function in business.
First, the “Like” function serves to make your presence known to consumers. By estimate, 98.10% of internet users have a Facebook account (socialbakers.com, 2012). Since the Internet is virtually found across the country, and that Facebook is hugely popular, setting up a page for your business is one of the easiest ways for you to reach out. By specific measures, you are not only targeting potential customers of all sexes, but you are also spreading your business prospect across the different age brackets. This means that the more visits your page records, the higher the probability of getting a “Like”.
Is it beneficial?
Second, the “Like” function enables you to determine what consumers find beneficial, if not, interesting. Heard about discount coupons posted in advertising banners? It all begins with a Facebook user searching about the brands he or she likes. Based on web analytics, the commonly searched for brands are determined and advertising banners are channeled towards that user’s page. This means that the banners users will see on their page are related to those brands or things they follow, like, and subscribe to. However, the liking or subscription does not automatically happen. Note that users are only likely to follow the pages that they get benefits from. This moves us to the third mechanism behind that “Like”.
Finally, the “Like” function allows you, the businessman, to spot trends among consumers, and tailor your advertising concepts to them. Because “benefit” is the magic word, you’ll know whether to integrate a discount in your advertisements, offer gift certificates to your visitors, and offer freebies like trial period, shipping, and so on. I see this as the best business advantage of the “Like” function. It does not only tell you what consumers want; it also tells you what they are looking for. This follows the concept of conversion where ordinary visitors turn to customers. When this happens, word spreads fast, leading to more visitors on your business page.
For the business-minded person, the “Like” function is not only a medium of response. It is a vehicle, disguised as a link, but offers tons of income potential behind it. If you have found no significance about it before, it is time to change that perspective, and use it as a tool to make your business grow. If you agree to what I’m saying, you can press that “Like” button now.