The Anatomy of a “Tweet”

Twitter’s definitely a big thing nowadays, especially in the Philippines with roughly 9.5 million Filipino users in the social marketing website. So it isn’t really surprising if internet marketer is taking advantage of this website by plugging their products and services. One thing I’ve learned though after browsing through some of the most popular Twitter accounts is that it’s more quality than quality.

Just imagine – with 9.5 million Pinoy users, most of them personal account holders – how do you expect to get your words in edgewise? Even if you update your status several times a day, it’s all going to get lost in all the ongoing updates and conversations. That’s perfectly OK if you’re an individual using Twitter for connection purposes, but if you’re aiming to profit from Twitter marketing, you have to do something more.

I’m not talking about offering lots of games and prizes – that’s pretty standard stuff. What most Twitter account members don’t realize is that Twitter itself is pretty potent stuff. How you write your Tweet is every bit as important as what you actually put in there. Once I’ve realized this, I’ve tried checking out exactly how an anatomy of a Tweet works and how each part matters. I’d like to break this down a bit more but first, here’s a good sample of a Tweet I grabbed from cyberspace.

At first glance, it might not seem much, especially since there’s a 140-character limit for Twitter. Once the message is taken apart though, you will actually understand a lot.

  • Scientists Develop World’s Toughest Material http://bit.lyf/fcYMo5 #coolscience  – this is the message and you’ll notice the hashtag at the end. I’ll discuss that one later; right now, the message is the important part. Notice how cut and dried the message is. With a 140-character limit, it’s really the best you can do, but it has to be good enough to capture the attention of your followers.
  • #coolscience  – I consider this the most important part of the Tweet. Hashtags are Twitter’s way of categorizing topics and for an internet marketer; this is definitely the gold mine. See, with millions of people in Twitter, it’s often hard to track conversations. The hashtag however makes the process easier since with a simple click, Twitter will show you all the updates with the hashtag. This is an incredible tool for internet marketing or if you simply want to be part of the trend. What’s even cooler is that Twitter account holders can make their own hashtags and ask for it to be spread around.
  • http://bit.lyf/fcYMo5 – this one’s pretty obvious. Bitly is a URL shortening site that lets you cut down 20 characters into half that. I find it very useful in Twitter since it gives you more room to say something more. In my sample message, bit.ly stands for the site of the Image Editor or any other lead outside Twitter’s domain. It’s a great way to start driving traffic to a website.

In my opinion, those mentioned are the most important parts of a Twitter message and should be included in every update. Of course, your timing, frequency and context also play an important role so don’t forget those.

 

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Paul Agabin is the Founder and CEO of Wooka Interactive. He is an internet marketer based in the Philippines which deals with varied topics such as local industry news, seo strategies, content marketing, inbound marketing, social media management, website reviews, and the like. You can contact him at 0917-5069839.

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