A landing page is like a handshake; if the client does not like the way your hand feels, then you’ve lost the job even before you utter a single word. The landing page is the initial impression that a visitor has about you.
A Squeeze page is known by many other names i.e. landing page, lead capture page, lead generation site, etc.
I think that most beginners in internet marketing overlook the importance of a good landing page.
Once you have caught your visitor’s attention when they get on your website’s landing page, you want them to stay long enough and eventually buy or avail of what you are offering instead of turning away. A landing page, therefore, is more than just a place to welcome your visitors.