Many have heard of AyosDito.ph. But what can we internet marketers learn from this business?
When it was launched in 2009, skeptics were quick to doubt how an unassuming new entrant into the Pinoy online classified ads scene can possibly survive when others like it are already well positioned. Fast forward three years later and AyosDito.ph is still here and is gaining more and more popularity for the same reasons that put doubts in the minds of online observers. This online classified ads has not changed in its simplicity through these years, but it has managed to climb its way high up in today’s list of top visited shopping websites in the country.
AyosDito.ph is owned and managed by 701Search Pte. Ltd., a joint venture company of multinational social media companies Singapore Press Holdings and Schibsted. This Pinoy classifieds website is one of several geographically optimized buying and selling sites managed by 701Search Pte. Ltd.. Its sister companies include Mudah.my in Malaysia, Berniaga.com in Indonesia, and Dinkos.com.au in Australia. Schibsted operates several other similar online classifieds sites in the European region. These websites’ main revenue sources are affiliate programs and advertisements.
Here are some of the factors to which AyosDito.ph’s success in the realm of internet marketing can be attributed, and many internet marketers can learn from:
- Excellent SEO – the simplicity of the website and its content augurs well for SEO. There’s none of the clutter and overstuffing of keywords to turn the search engine crawlers away from the site. The website’s content is geo-targeted along with all its advertising and links its operators have strategically distributed all over the internet. Pinoys definitely do not have any problems getting to AyosDito.ph from the search engine results pages or from any of the websites that they visit.
- User-Friendly Features – the layout and design of AyosDito.ph is as simple as it gets. There are filters that allow users to conveniently search for items for sale in their preferred locations and in specific categories. Listings can also be displayed based on their prices. The mere 2 seconds that it takes to load the website is a definite plus especially for those who do not have the patience or the time to wait for minutes before they get the information that they need. There is also no need for users to register except when they are posting an ad to sell something. When customers find what they are looking for, they are free to contact the seller as they wish.
- Aggressive Advertising – there is no doubt about it. AyosDito.ph is not skimping on the advertising dollars. Their ads and links are everywhere. Since the website offers all sorts of items to buy and sell, it is not difficult to have their ads appear wherever Pinoy netizens are on the web. Recently, AyosDito.ph has even gone aggressive on offline advertising modes, particularly television advertising. Online observers were wondering how far the advertising budget of the website’s owners can take AyosDito.ph with the overwhelming amount of ads they are putting out. With the website’s performance to date, it seems that their revenue stream is more than capable of sustaining its advertising.