A Squeeze page is known by many other names i.e. landing page, lead capture page, lead generation site, etc.
The technical definition for the same is a webpage that has the sole purpose of inducing a site visitor to give their primary email as well as other personal and contact information. In my opinion, and this is seconded by most experts the most important piece of information is the email address, followed by the mailing address and contact number. This is because any piece of information mentioned above allows a marketer or advertiser o contact the site visitor and offer products a and services, or acquire surveys, etc.
My discussion will focus on necessary elements in creating a successful squeeze page. The same will be patterned on some of the more successful lead generation campaigns. Of course, it is up to you to modify the same to best suit your needs.
Search Engine Optimization (SEO)
Effective content and keyword optimization allows you to rank higher than the competition. When it comes to search engine results, you want to rank as high as possible. At the very least, you need to be on the first page. Tip: Optimize your search engine results with several search engines i.e. Google, Yahoo, bing, etc.
Simple and “Relatable” Content
Based on my experience, consumer web traffic mentality is all about instant satisfaction. If after reading a couple lines from your squeeze page the netizen does not find what he or she is looking for; does not relate to the same; or is not immediately interested, then chances are they will click out of your page. Tip: If you want to your audience to relate them, you have two options. The first is to target a specific demographic and then pattern your website on the same. The second is to establish several squeeze pages to relate to at least four personality types.
Minimalism and Color Psychology
In my opinion, minimizing content puts emphasis on what you have to say. Make the reader focus on a particular point and then expound on the same. Just enough to tweak the interest of the reader to sign up or give out his/her email address. It is also worthwhile to remember that certain colors can serve as to trigger interest or turn off a reader. Tip: Red means stop so avoid these colors; green means go; and blue makes your readers think and consider your suggestion.
The Art of Closing
When I say closing I mean, ask his/her contact information as soon as you hook the reader’s interest. Jumping the gun may scare off your potential lead. Blabbering on and on without the advantages of your offer when one reason would suffice will turn off majority of readers.
E-mail Auto Responder
I have set up dozens squeeze pages and maintained the same. As such, I can honestly tell you that one of the biggest selling point of the same, which leads site visitors to sign up, is the promise of instant access to information. This is possible via an email responder that automatically sends out much awaited information a few minutes from sign up.