The Anatomy of a Good Landing Page

I think that most beginners in internet marketing overlook the importance of a good landing page.

First impressions last so always pay attention to the landing page’s anatomy.

First impressions last so always pay attention to the landing page’s anatomy.

Well, they should never forget that first impressions last. Indeed, when a visitor arrives at a website and sees it for the very first time, a certain question gets answered quickly: is it worthwhile to learn more? Simply put, when attempting to come up with an online hub for a company, I always pay attention to the landing page’s anatomy. Specifically, I focus on the following:

  • The Logo – visitors should be able to easily find out whether the page that they are looking at is really what they want to view. This is the reason why I make it a point to add a highly-visible logo on a website’s first page. While this approach might seem simple and unimportant, it cannot be denied that most people tend to associate entire firms with mere symbols. Nonetheless, it would be detrimental to place a logo that is either too small or too large.
  • The Headline – aside from putting a company’s logo on its landing page, I also exert effort to think of a suitable headline. It should be emphasized though, that such a task is not as straightforward as many believe it to be. To explain, I don’t just mix and match words that would grab the attention of netizens. Indeed, I spend enough time checking the firm’s advertisements, making sure that the headline coincides with such marketing attempts to avoid visitor confusion.
  • The Info – when I get directed to a website upon clicking a link, I expect to see details about the product or service that I’m interested in. However, I don’t want to be bombarded with all sorts of offers that I’d never avail of. With this in mind, when I face the need to improve a landing page, I try to answer the question of “which details are most important?” It is for this very reason that I sometimes think like a customer when building business-oriented websites.
  • The Shield – I frequently remind my friends that even landing pages need enough security seals. After all, today’s web-surfing crowd is quite paranoid about their cyber safety. This does not mean though, that it would be vital to spend money on the services of companies that provide security seals. Simply put, if the website that I’m creating does not really link to products or services that should be paid online, then making use of a few free trust seals should be more than enough.
  • The Reply – Of course, some visitors would not be satisfied with the amount of information available on the landing page. Likewise, there are individuals who would rather receive details on products and promotions than spend time browsing a site. Indeed, I always make sure that an email subscription box remains visible on a website’s first and most viewed page. Moreover, I also make it a point to come up with a noticeable-but-unobtrusive contact us button.

Overall, I believe that if beginner-level internet marketers would pay attention to landing page anatomy, then more and more online businesses will flourish.

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Paul Agabin is the Founder and CEO of Wooka Interactive. He is an internet marketer based in the Philippines which deals with varied topics such as local industry news, seo strategies, content marketing, inbound marketing, social media management, website reviews, and the like. You can contact him at 0917-5069839.

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