Yugatech.com – Case Review

Yugatech is Abe Olandres. Known in the local IT circles as Yuga, Abe has been blogging about technology since 2005 through a personal blog that he aptly called Yugatech.

Abe’s Yugatech Website. Look at all his advertisers! :D

A graduate of Computer Engineering at the Ateneo de Manila University, Abe has become an icon among local bloggers. He is a serial technology entrepreneur starting out with a web hosting business in 2003 and expanding his services to include consulting services, internet marketing, and advertising.

Abe’s passion for blogging earned him the distinction of being the number 1 tech blogger in the country and got him invited to moderate technology seminars not only in the country but also in such places as Germany, Malaysia, Indonesia, Taiwan, and Pakistan. His internet marketing savvy landed him the job as country manager for Nuff Nang Philippines just recently. On top of that Abe often invited to be a resource person for TV and print media. In fact, he is a guest blogger at GMA News.tv. Only in his twenties, Abe is already revered as one of the most influential people in the technology business.

Yet through all these busy schedules, Abe have managed to make Yugatech his flagship website among the top 25,000 websites in the whole world – a feat unmatched by any other local blogger. Currently, Yugatech’s  Alexa global ranking is 22,685 while Technorati  gave it a ranking of 10,464 with a Technorati authority of 123.

Described by Abe himself as a personal blog, Yugatech heralds the latest Philippine technology news, reviews gadgets and tools, and a blend of articles from Photography, to gadgetry and issues surrounding the local blogosphere community.

One of the most notable features of the Yugatech blog is the “Ask Yuga” section where readers can ask Abe anything about gadget, pc’s, and technology in general. The section gives him the chance to interact with his readers as well as help them with their tech problems.

Yugatech constantly engage its readers through contests and giveaways. And not surprisingly, the prizes he gives away are the very same gadgets he has reviewed in his blog. The distributors often give such prizes as a trade off for the product review and the endorsement that Abe makes through the blog.

Yugatech is to the Philippines as Techcrunch is to the U.S. They share the common objective of bringing deeper insights to technology start-ups. The big difference though is Tech Crunch is a group-edited blog while Yugatech remains a personal blog. Techcrunch pools together the minds of tech experts to come up with a consensus review of new technology and gadgets. With such a busy schedule, Abe should follow the lead set by Techcrunch and draw in more local tech talents into his fold to help him run Yugatech better.

While it is commendable for Abe to attain a remarkable stature for Yugatech, perhaps it is time for him to draw in more local talents and transform Yugatech in an even bigger and better technology blog whose reach and influence will extend beyond the borders of the country. Perhaps it is time for Yugatech to go big-time and compete with the likes of enGadget and techcrunch.

Check the site here: http://www.yugatech.com

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Paul Agabin is the Founder and CEO of Wooka Interactive. He is an internet marketer based in the Philippines which deals with varied topics such as local industry news, seo strategies, content marketing, inbound marketing, social media management, website reviews, and the like. You can contact him at 0917-5069839.

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